by Nikka | Nov 14, 2024 | Digital Marketing, Google
The latest Web Almanac from HTTP Archive highlights a substantial gap between mobile and desktop performance, alongside persistent tracking practices observed across millions of websites. A significant finding from the report is the continued prevalence of third-party...
by Nikka | Nov 14, 2024 | Digital Marketing
Maximise the impact of your SEO client meetings with a focus on thoughtful planning, engaging your audience, clear communication, and more. In today’s busy professional environment, meeting fatigue is a genuine challenge. With schedules filled to the brim, making your...
by Nikka | Nov 13, 2024 | Uncategorized
Enterprise SEO platform BrightEdge is actively monitoring millions of keyword search results to identify real-time trends in both Google’s AI Overview (AIO) and organic search, with a specific focus on the ongoing November 2024 Core algorithm update. By analysing this...
by Nikka | Nov 13, 2024 | Google, Digital Marketing
Many people think that SEO is solely about using keywords, building backlinks, and producing relevant content. While these are undeniably important factors, a website’s overall performance is also critical to SEO success. In fact, how quickly your site loads, its...
by Nikka | Nov 12, 2024 | Google, Digital Marketing
A recent article about Schema structured data sparked a thought-provoking discussion on Twitter, particularly about its role in adapting to emerging AI technologies and its evolving impact on alt-SEO strategies. The conversation, inspired by Jono Alderson’s article,...
by Nikka | Nov 12, 2024 | Google
Google has just launched its latest major update to search rankings, titled the November 2024 core update. The rollout for this update is set to take around two weeks to complete, meaning the changes to search results will be gradual, allowing website owners and...
by Nikka | Nov 11, 2024 | Google
Google has been steadily updating its AIO (AI Overview) rankings, resulting in an increased presence of shopping-related panels and ads. These updates have caused organic search results to be pushed lower down the page, which has raised concerns among search...
by Nikka | Nov 11, 2024 | Google
According to a recent McKinsey survey, around 65% of organisations now utilise generative AI, nearly double the figure from the previous year. This rapid shift implies that businesses and content creators must start thinking about ranking within AI-driven responses...
by Nikka | Nov 8, 2024 | Digital Marketing
A recent study has found that LinkedIn video posts outperform text content by a significant margin, reaching three times more people. This insight suggests that video content has become a more effective way to engage users on the platform, especially when shared at...
by Nikka | Nov 8, 2024 | Uncategorized
LinkedIn recently unveiled its list of the top ten most in-demand and rapidly growing job positions for the third quarter. This data provides insight into the sectors and roles currently attracting the highest demand, offering a useful guide for job seekers and...
