by Nikka | Jan 7, 2025 | Digital Marketing
Choosing the right keywords for your pay-per-click (PPC) campaigns is essential for improving ad targeting. The better your keywords, the higher your click-through rates and return on investment (ROI) will be. But the real question is: how do you find those ideal...
by Nikka | Dec 17, 2024 | Digital Marketing
During my session at SMX Next, I delved into the topic of audience saturation, offering insights on how to avoid falling into this common trap. In that session, I covered several key points, which I’ll summarise here for you: Firstly, we looked at what audience...
by Nikka | Nov 26, 2024 | Digital Marketing, Google
What lies ahead for the future of search? The emergence of AI-driven search engines such as ChatGPT, Google Gemini, and others has brought about a seismic shift in how we discover and interact with information. Let’s explore five key GEO trends that are shaping this...
by Nikka | Nov 25, 2024 | Digital Marketing
Take the next step in your search marketing career with exciting opportunities in SEO, PPC, and digital marketing. Whether you’re an experienced professional or just starting out, now is the perfect time to explore open roles in this dynamic industry. Numerous...
by Nikka | Nov 25, 2024 | Digital Marketing
Effectively monitoring your SEO performance requires a comprehensive and strategic approach. It’s not just about keeping tabs on technical and on-page changes but also about utilising the right tools to streamline your efforts and ensure meaningful outcomes. Without a...
by Nikka | Nov 22, 2024 | Digital Marketing, Google
When it comes to crafting an international SEO strategy, many guides and recommendations tend to concentrate predominantly on the technical aspects of your website. These include critical elements such as URL structure, hreflang tags, and localisation of content....
