by Nikka | Sep 23, 2026 | Google, Digital Marketing
B2B buyers can form opinions about a company long before they make a formal search or speak to a sales team. This early stage is sometimes described as Day Zero. It covers everything potential buyers learn about a brand before the official research process begins. The...
by Nikka | Sep 17, 2026 | Digital Marketing
Google has released new guidance explaining how publishers and creators can add a Search Profile badge to their websites as the company expands Search into a destination where users can follow content creators. The new documentation explains what Search Profiles are,...
by Nikka | Aug 24, 2026 | Google, Digital Marketing
SEO continues to change quickly, with Google rolling out its August spam update while expanding generative features in AI Overviews. At the same time, websites can now encourage readers to add them as preferred sources, while Reddit has seen a sharp fall in its share...
by Nikka | Jul 15, 2026 | Google, Digital Marketing
TikTok has announced plans to strengthen its systems for detecting AI-generated spam, with testing set to begin in the coming weeks. The initiative will focus on accounts that repeatedly publish AI-created content in areas where misinformation could have serious...
by Nikka | Jul 13, 2026 | Digital Marketing
WordPress has released its latest maintenance update, version 7.0.1, bringing 31 bug fixes aimed at improving stability and compatibility across the platform. The minor update includes fixes for issues affecting PHP compatibility and a security-related function,...
by Nikka | Jun 3, 2026 | Digital Marketing
A new analysis from SISTRIX suggests that citation behaviour in ChatGPT responses shifted noticeably following the rollout of GPT-5.5, with changes in which sources are referenced and how frequently they appear. The study, which focused on German-language ChatGPT...
