by Nikka | Apr 15, 2026 | Google, Digital Marketing
Google has confirmed it is retiring Dynamic Search Ads (DSA) and transitioning their functionality into a new system called AI Max. From September, existing campaigns using DSA, automatically created assets, and certain broad match settings will be automatically...
by Nikka | Apr 15, 2026 | Digital Marketing
A recent issue within Google Search Console has caused confusion among website owners and SEO professionals after some users received unexpected notifications suggesting that Google only began tracking search impressions on 12 April 2026. The message implied a new...
by Nikka | Apr 14, 2026 | Digital Marketing
Google CEO Sundar Pichai’s recent appearance in a long-form interview with Stripe CEO Patrick Collison has drawn attention for his description of search evolving into an “agent manager”. The idea points towards a future where users no longer simply browse links, but...
by Nikka | Apr 8, 2026 | Google, Digital Marketing
A discussion within the search marketing community has recently drawn attention to how the term “guru” is being used in SEO circles. The conversation began when an Indian search professional shared her concerns about the way the word is often applied, particularly...
by Nikka | Apr 6, 2026 | Google, Digital Marketing
Matt Mullenweg has publicly criticised Cloudflare following its introduction of a new platform called EmDash, which the company described as a “spiritual successor” to WordPress. His response quickly gained attention, particularly due to a sharp remark referencing a...
by Nikka | Apr 6, 2026 | Google, Digital Marketing
Major technology companies such as Google, OpenAI, and Shopify are increasingly promoting what they see as the next step in artificial intelligence: agentic AI shopping. The idea is simple but ambitious. Instead of browsing and buying products yourself, you instruct...
