by Nikka | Mar 4, 2026 | Digital Marketing, Google
Yoast SEO has introduced a new Schema Aggregation feature designed to consolidate all structured data on a website and improve the way AI systems interpret entities like authors, articles, products, and organisations. This update makes WordPress sites using Yoast more...
by Nikka | Feb 27, 2026 | Google, Digital Marketing
Joost de Valk, the founder of Yoast SEO, has announced that he is stepping away from FAIR, a project supported by the Linux Foundation that aims to create an independent and federated repository for themes and plugins. The FAIR project was launched in mid-2025 at a...
by Nikka | Feb 24, 2026 | Google, Digital Marketing
SerpApi, a provider of search engine results APIs, has filed a motion in a US federal court seeking the dismissal of Google’s DMCA lawsuit. The move challenges whether Google has the legal right to bring a copyright-based claim over search results that display content...
by Nikka | Feb 2, 2026 | Digital Marketing
Search engine performance is increasingly shaped by user engagement, trust, and post-click behaviour. Human experience optimisation (HXO) links traditional SEO with UX, conversion rate optimisation (CRO), and brand credibility, reflecting the way search engines now...
by Nikka | Jan 26, 2026 | Google, Digital Marketing
Google has launched Personal Intelligence, a new feature within AI Mode designed to deliver personalised search responses by connecting users’ Gmail and Google Photos accounts. Currently available to AI Pro and AI Ultra subscribers who opt in, the feature is limited...
by Nikka | Jan 26, 2026 | Digital Marketing, Google
Google has published new research outlining how it can identify user intent from interactions on mobile devices and web browsers, signalling the direction of its next-generation on-device AI. The method focuses on privacy, as small models running locally on devices...
