by Nikka | Feb 2, 2026 | Digital Marketing
Search engine performance is increasingly shaped by user engagement, trust, and post-click behaviour. Human experience optimisation (HXO) links traditional SEO with UX, conversion rate optimisation (CRO), and brand credibility, reflecting the way search engines now...
by Nikka | Feb 2, 2026 | Google
Advertising within ChatGPT represents a major shift away from traditional keyword-driven strategies towards a deeper understanding of user behaviour. For marketers, this changes the way relevance, creative messaging, and performance measurement need to be approached....
by Nikka | Feb 2, 2026 | Google
A new proposal has been put forward to mark specific sections of web pages that are AI generated, using existing semantic HTML, in order to meet upcoming EU regulatory requirements. The idea has sparked debate among web developers and accessibility experts, with some...
by Nikka | Feb 2, 2026 | Google
Google has recently released updated guidance for news publishers on how to increase traffic via its Top Stories feature by using the Preferred Sources programme. The new documentation, published on Google Search Central, provides detailed advice on steps that...
by Nikka | Jan 29, 2026 | Google
Google has confirmed that it is looking into new options that would allow website owners to opt out of AI-driven search features. This announcement comes at the same time as the UK Competition and Markets Authority (CMA) launched a formal consultation into how Google...
by Nikka | Jan 29, 2026 | Google
Yahoo has introduced a new AI-powered search tool called Yahoo Scout, designed to bring back the clean and simple search experience many users feel has been lost in recent years. The company describes Scout as a modern answer engine that combines traditional web...
by Nikka | Jan 28, 2026 | Google
For more than a year, Microsoft has been telling website owners that it plans to provide better insight into how their content performs inside its AI-powered search tools. These tools include Bing’s AI search experience and Microsoft Copilot, both of which rely...
by Nikka | Jan 28, 2026 | Google
Google has confirmed that Gemini 3 is now the default artificial intelligence model used to power AI Overviews in regions where the feature is available. This update represents a major shift in how Google delivers AI-generated answers directly within its search...
by Nikka | Jan 27, 2026 | Google
A newly discovered security weakness has been found in the WP Go Maps plugin for WordPress, which could place thousands of websites at risk. The flaw allows users with very low permission levels to change important map settings that should normally only be managed by...
by Nikka | Jan 27, 2026 | Google
Sam Altman has openly admitted that OpenAI made a mistake with the writing quality of GPT-5.2 after placing too much focus on technical abilities such as coding and reasoning. He made the comments during a developer town hall session, where users raised concerns that...
