Link Building Agencies in the AI Era

Link Building Agencies in the AI Era

The way link building works is evolving. If you want to choose a link building agency in 2026, it’s essential to consider AI visibility, ethical practices, and long-term impact. The SEO landscape has changed, and agencies need to adapt. Gone are the days when a few...
Google Opens Olympics to CTV Bids

Google Opens Olympics to CTV Bids

Advertisers now have the opportunity to purchase premium live sports inventory programmatically. This approach combines the ability to reach vast audiences with improved control over frequency and cross-device measurement. Live sports advertising is becoming both more...
Google Downplays GEO as AI Search Quality Slips

Google Downplays GEO as AI Search Quality Slips

Google has recently offered guidance on how content should be structured for AI-driven search, particularly pushing back against the idea that pages need to be broken into rigid “chunks”. While this advice may be technically sound, it arguably sidesteps the more...
WooCommerce Plugin Exploit Leads to Fraud

WooCommerce Plugin Exploit Leads to Fraud

A newly issued security warning has raised concerns over a serious vulnerability affecting tens of thousands of WordPress websites using the WooCommerce Square plugin. The issue is believed to impact more than 80,000 active installations, putting a significant number...
Google Opens Olympics to CTV Bids

Google Unveils AI Checkout Mode

Google has unveiled a major update to its shopping and search experience by introducing new AI-driven commerce tools. These changes are designed to allow users to research products, interact with brands, and complete purchases without leaving Google’s platforms. The...
Publishers Move to Block AI Bots

Publishers Move to Block AI Bots

Recent research by BuzzStream shows that most leading news publishers are actively restricting how AI systems access their content. While the focus is often on blocking AI training, the data reveals that many publishers are also preventing AI tools from retrieving...
Google’s Mueller on SEO vs GEO

Google’s Mueller on SEO vs GEO

Google Search Advocate John Mueller has weighed in on the ongoing discussion around SEO versus GEO, urging businesses to take a step back and assess how AI fits into their overall traffic strategy rather than focusing on labels or trends. Mueller was responding to a...
Guardian Criticises Google AI Health Advice

Guardian Criticises Google AI Health Advice

An investigation by The Guardian has claimed that Google’s AI Overviews provided misleading or inaccurate information in response to certain health-related searches. Google has challenged the findings, arguing that many of the examples reviewed were taken from...
Google Ads Targets Fraud with AI

Google Ads Targets Fraud with AI

Google Ads has quietly introduced a new AI system aimed at improving the detection of policy breaches and malicious activity among advertisers. The company released a research paper on 31 December 2025 detailing the new model, which represents a significant upgrade...
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