by Nikka | Dec 17, 2025 | Google
A recent study by Semrush, analysing over 10 million keywords, has highlighted significant changes in Google search behaviour during 2025. The research reveals growing volatility in search results, increased ad presence, stronger click-through rates, and the expansion...
by Nikka | Dec 17, 2025 | Google
After several weeks of disruption, Google appears to have resolved the issue that caused extended delays in the Search Console Performance report. Recent updates suggest the data is now refreshing within a timeframe much closer to normal. For much of the past month,...
by Nikka | Dec 17, 2025 | Google
Apple has rolled out an update to its Safari browser that gives website owners improved visibility into how their sites perform for users. The latest version now allows accurate tracking of two important Core Web Vitals metrics: Largest Contentful Paint (LCP) and...
by Nikka | Dec 15, 2025 | Google
Microsoft has shared new insights into how people use its Copilot AI assistant, revealing that behaviour changes noticeably depending on whether users are on a mobile device or a desktop computer. The findings come from an analysis of 37.5 million Copilot...
by Nikka | Dec 15, 2025 | Google
Google has launched an update to Search Live powered by its Gemini 2.5 Flash Native Audio model, significantly improving the way voice interacts with search. The update enhances natural spoken replies while expanding Gemini’s use across live voice agents and...
by Nikka | Dec 12, 2025 | Google
Microsoft is experimenting with a new design for Bing ads, introducing a format similar to Google’s “Sponsored results” grouping. The aim is to consolidate multiple paid listings under a single label, giving users the option to collapse or reveal the block with a...
by Nikka | Dec 12, 2025 | Google
Google has officially launched its December 2025 core update, marking the third major algorithm update of the year. The rollout began on 11 December 2025 and is expected to take up to three weeks to complete, according to Google’s Search Status Dashboard. This update...
by Nikka | Dec 11, 2025 | Google
Shopify has introduced the Product Network, a new system designed to help advertisers connect with shoppers across multiple merchant stores by showing contextually relevant products, even if the store a shopper is browsing doesn’t carry them. The concept is...
by Nikka | Dec 11, 2025 | Google
Many businesses are unaware of just how much branded traffic they lose every day due to unauthorised bidding, affiliate misuse, and deceptive ads. These issues often go unnoticed until costs rise or competitors begin appearing above you when someone searches for your...
by Nikka | Dec 11, 2025 | YouTube
Google has announced a major expansion of its Preferred Sources feature, opening it up to English-language users across the world. Alongside this, the company has also revealed a new pilot programme that will test AI-driven tools in partnership with several well-known...
