by James Nicholson | Mar 28, 2025 | Google
Google’s John Mueller addressed concerns about the impact of AI on search during his talk at Search Central Live NYC. He made it clear that AI is not set to replace search anytime soon but acknowledged that it is reshaping the digital landscape in various ways....
by James Nicholson | Mar 26, 2025 | Google
Agencies are navigating a fast-changing marketing landscape driven by artificial intelligence, shifting platforms, and evolving consumer expectations. While the rapid pace can be overwhelming, it also brings plenty of opportunities for those who adapt. When marketing...
by James Nicholson | Mar 26, 2025 | Google
This update marks a shift in the use of AI-generated images, moving them from being primarily decorative to more functional applications in business and communication. While websites can utilise AI-generated visuals, it’s essential to keep key considerations in mind....
by James Nicholson | Mar 25, 2025 | Digital Marketing
LinkedIn has partnered with Calendly to offer Premium users a more seamless way to schedule meetings through their profiles. This integration introduces custom profile buttons, making it easier for users to set appointments without the usual back-and-forth that often...
by Nikka | Mar 25, 2025 | Google
Google has begun expanding access to its AI Mode feature by rolling it out to a second batch of users. This follows the initial launch, which gave early access to Google One AI Premium subscribers on March 5th. Now, more users based in the United States, particularly...
by Nikka | Mar 24, 2025 | Google
When Google rolled out its March 2025 core update last week, the company announced a series of changes aimed at improving how relevant and high-quality content is surfaced throughout the year. However, Google clarified that not all websites should expect to fully...
by Nikka | Mar 24, 2025 | Google
Google has set a December deadline to enhance search visibility for independent publishers following increased criticism from content creators. This decision comes as a response to ongoing concerns about diminishing organic visibility and unclear guidance on improving...
by Nikka | Mar 21, 2025 | Google
Google’s Martin Splitt recently shed light on why some indexed pages might not show up in search results. This issue often arises due to competition and relevance, as pages deemed less relevant or with lower user engagement may get outranked by others. Splitt...
by Nikka | Mar 21, 2025 | Google
Enhancing your search visibility now requires adopting a broader, total search strategy that connects with users across various platforms, including TikTok, Pinterest, and Reddit. With the evolving digital landscape, relying solely on Google for search visibility is...
by Nikka | Mar 20, 2025 | Google
Google is now facing formal charges from the European Union for allegedly breaching the Digital Markets Act (DMA). According to the European Commission, Google has been prioritising its own services in search results while also imposing unfair restrictions on app...
