by Nikka | May 14, 2025 | Google
Google has recently updated its best practice guidance for image SEO, highlighting the importance of using consistent URLs for images throughout your website. According to the advice, it’s best to stick to the same URL when an image appears in multiple...
by Nikka | May 13, 2025 | Google
New research has revealed that Google’s AI Overviews link back to its own search results 43% of the time. This trend raises concerns about the tech giant strengthening its “walled garden” approach, where users are kept within Google’s own ecosystem rather than...
by Nikka | May 12, 2025 | Google
The search marketing industry appears to be going through a significant period of change. Recent anecdotal accounts, along with findings from an SEO jobs study, suggest that the shifts extend beyond just the skills employers are now looking for. Hiring practices...
by Nikka | May 12, 2025 | Google
Having trouble getting your page to rank on Google? You’re not alone. Many website owners and content creators find themselves wondering why their carefully written pages aren’t making the cut. Understanding the possible reasons can help you tackle the issue in...
by Nikka | May 9, 2025 | Google
Google has significantly enhanced its ability to block scams, thanks to new advancements in its artificial intelligence systems. The tech giant now claims its AI can prevent up to 20 times more scam-related content from appearing in search results than before. In...
by Nikka | May 9, 2025 | Google
Google has announced that it can now detect and block 20 times more scam-related pages in its Search results compared to before. This significant improvement is aimed at protecting users from deceptive content online. Additionally, the company reported a notable...
by Nikka | May 5, 2025 | Google, Digital Marketing
User-generated content, or UGC, typically involves videos made by real customers who have used a product or service. These often take the form of testimonials, or a few clips edited together to showcase positive experiences. In some instances, the video might even be...
by Nikka | May 1, 2025 | Google
WordPress recently made an announcement regarding a unique initiative that has captured the attention of its community. The platform revealed that the Jubilee, which began last week, is still in progress. This initiative focuses on restoring accounts that had...
by Nikka | Apr 30, 2025 | Google
Google has recently introduced a new AI-driven filtering feature in its Google Merchant Center Next, making it easier for advertisers to spot and address product feed issues. This development is part of Google’s ongoing efforts to enhance the management of...
by Nikka | Apr 30, 2025 | Google, Digital Marketing
Todd Friesen, a well-known figure in the digital marketing world, has outlined seven key fundamentals for succeeding in AI-powered search. He believes there’s no reason to make things overly complicated. In a recent LinkedIn post, Friesen emphasised that the...
