Google Ends Spam Update

Google Ends Spam Update

Google has completed its September spam update, while new insights from a Search Central event have shed light on how long crawling, indexing and recovery can take. Other recent developments include an updated Google Search Console filter, fresh warnings about fake...
Google Discover Faces Major Changes

Google Discover Faces Major Changes

Google appears to be preparing a major overhaul of Discover, with a new job advertisement suggesting plans to turn the content feed into a more personalised, AI-powered experience. The proposed direction could help users move beyond reading recommendations to finding...
Google Completes Spam Update

Google Completes Spam Update

Google has confirmed that its September 2026 spam update has now finished rolling out worldwide, almost two weeks after it was first launched. The update took considerably longer than the three previous spam updates Google released in 2026. Website owners can now use...
Google’s Hidden Data Layer Explained

Google’s Hidden Data Layer Explained

Ecommerce businesses can sometimes find products appearing in Google with incorrect prices, outdated images or unexpected sale labels, even when their current product feeds and websites appear to be correct. The reason may be what can be described as Google’s hidden...
Google’s Next Ranking Update

Google’s Next Ranking Update

Google could be preparing a significant change to its search ranking systems, which may make some familiar SEO practices less effective. Google has a history of releasing major core updates towards the end of the year, particularly before the Christmas shopping...
Google Explains Crawling and Indexing Times

Google Explains Crawling and Indexing Times

Google has provided more detail on how long different Search processes can take, including crawling, indexing, site moves and recovering from core updates. Google’s Gary Illyes shared the estimated timings during the Search Central Live Deep Dive Europe event in...
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