Technical SEO Still Matters for AI Search

Technical SEO Still Matters for AI Search

Google’s John Mueller has warned businesses against relying on quick AI SEO tactics, stressing that traditional search engine optimisation practices remain essential. During a recent interview with David Iwanow, Mueller discussed how SEO is evolving alongside...
Google Results Under Scrutiny

Google Results Under Scrutiny

SEO platforms are introducing checks to identify unusual Google search results, prevent inaccurate rankings from reaching reports and review data that may have been affected. However, their approaches differ, particularly when validating results, displaying temporary...
GEO Is a Distraction

GEO Is a Distraction

An analysis of 12 months of Google Analytics 4 (GA4) data across 100 websites suggests that traffic from ChatGPT and other large language models (LLMs) remains limited compared with Google’s organic search traffic. The dataset covered more than 145 million...
Google on SEO Errors and URL Limits

Google on SEO Errors and URL Limits

Google has issued fresh guidance on handling temporary server outages, robots.txt restrictions and URL formats. Other developments include a Cloudflare and OpenAI pilot to help ChatGPT Search discover more web pages, Google’s current limitations around JPEG XL...
Google Gets the Credit

Google Gets the Credit

A customer may discover a business through an AI assistant, research their options and then turn to Google to find the company and make a purchase. In that situation, Google could receive the credit for the visit, even though the assistant helped influence the...
Tracking Google Anomalies

Tracking Google Anomalies

SEO tracking providers are explaining how they identify unusual Google search results, check their accuracy and decide what data customers see. Several companies have also outlined their plans for reviewing previously recorded rankings that may have been affected by...
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