May Core Update Now Complete

May Core Update Now Complete

Google has officially confirmed that its May core update has now fully completed rolling out, bringing an end to nearly 12 days of ranking volatility across search results. The update is being closely watched by SEO professionals and site owners, with early...
Google Downplays LLMs.txt

Google Downplays LLMs.txt

Google has once again weighed in on the ongoing discussion surrounding LLMs.txt, with the company’s Search Advocate, John Mueller, describing the proposed standard as largely speculative at the present time. His comments have sparked further debate among SEO...
WordPress vs Astro Performance

WordPress vs Astro Performance

A recent analysis comparing major content management systems has shed new light on what actually drives real-world Core Web Vitals performance. The findings place WordPress and Astro at opposite ends of the spectrum, while also showing that performance is influenced...
Gmail Content Drives Brand Lift in AI Mode

Gmail Content Drives Brand Lift in AI Mode

A new study from iPullRank has explored how Google’s Personal Intelligence feature may be influencing brand visibility inside AI Mode search results, with early data suggesting that personal signals such as Gmail activity can significantly increase the likelihood of...
Google CEO Critiques AI Overviews

Google CEO Critiques AI Overviews

Google CEO Sundar Pichai has acknowledged that some AI Overviews in Google Search may come across as overly confident or “more opinionated than they should be”, following a live demonstration during a recent podcast interview. The comments were made during a...
Display Ads Make Way for Demand Gen

Display Ads Make Way for Demand Gen

Google has confirmed that it will phase out standalone Display campaigns inside Google Ads, with advertisers eventually managing Google Display Network inventory through Demand Gen instead. Although Display advertising itself is not disappearing, the way campaigns are...
>