Pay Per Click
Your business will benefit from razor sharp targeted users to your website. PPC will benefit your business now and in the future as one of the most effective ways to get targeted customers to your site. Digital Marketing Desk have some of the most respected PPC experts in the UK so you can be sure your campaign is in safe hands.
How many likes has your Facebook page got? Seriously who really cares? If you want a load of people liking your Facebook page you can go out and buy them from various unscrupulous sites. What really matters is more Leads for your business, MORE Customers and MORE Profit. That’s all it boils down to, so many vain business owners go on and on about how they have 200, 500 or maybe even 5,000 likes on their page.
I guess we can all get our Mum, Dad, Uncle Bob or even Rufio our Cat to like our page. We think if they like the page then all of their friends will see our products and services and come flocking, time to smell the coffee they won’t. They don’t care about your products or services as they are not your target customers. Maybe a few of them are but most of them are not thats the simple facts.
The Road to more customers
Digital Marketing Desk’s PPC team work closely with our SEO team to share information on pages we are working on. We test, test, test then test some more to optimise your account to reduce the cost per click and ensure you are getting razor focused customers. We make sure there is a high relevancy between your keywords, advert editorial and your landing pages.
Keyword optimisation
We use a number of tools and best practice to optimise your keywords. We ensue you are targeting relevant users to give you the best chance to convert those into paying customers. By improving the optimisation of your we can improve your Google Adwords quality score, which will improve your click thru rate and reduce your cost per click.
Monitoring
We constantly monitor your keywords to check they are in top health and performing and optimum performance. We adjust bids accordingly to ensure no money is wasted, we also keep those pesky negative keywords topped up to reduce your spend.
Reporting
Digital Marketing Desk are transparent and keep you in the loop what is happening on your campaign. We keep you updated on all activity including spend, return on investment, cost per click, cost per conversion and more.
Pay Per Click Prices
PPC Prices to fit all budgets
Basic
Monthly Billing- Budget up to £600
- Account creation
- Set up Campaigns & Adgroup Structure
- Linked with Google Analytics
- Landing pages optimised
- Plus your Ad spend
- No contract
Standard
Monthly Billing- Budget up to £1400
- Account creation
- Set up Campaigns & Adgroup Structure
- Linked with Google Analytics
- Landing pages optimised
- Plus your Ad spend
- No contract
Advanced
Monthly Billing- Plus 10% of ad spend
- Budget over £1400
- Account creation
- Set up Campaigns & Adgroup Structure
- Linked with Google Analytics
- Landing pages optimised
- Plus your Ad spend
- No contract
Bespoke
Monthly Billing- Account creation
- Set up Campaigns & Adgroup Structure
- Linked with Google Analytics
- Landing pages optimised
- Plus your Ad spend
- No contract
Google is one of the largest tech companies for a reason, that being they have the biggest advertising platform in the world. Google PPC allows you to show your adverts to their 180 Billion users per month. You can razor target the exact people who are looking for your product or services at the time they are looking to purchase.
Are there any discounts?
Sorry there is a lot of work involved in crafting your adverts, our graphic designers will design eye catching adverts that will grab your customers attention. Our writers will create snappy text that will pull customers over to your site. We also have to invest heavily in Facebook advertising tools that cost thousands each month.
How long does it take to get started?
Normally your campaign will be set up within 7 days, this depends on how many adverts and how much information you have provided with your goals etc. A lot of work goes into designing adverts, creative text and any landing pages required. The more information you have ready at time of purchase the quicker your campaign will start.
How are adverts charged?
Adverts are charged directly to your Facebook advertising account, our management fee is a separate Direct Debit. You tell us the budget you want to spend each week or month and we ensure you are within those boundaries. Often clients put an unlimited spend on their adverts as long as they are getting customers from the work. In short you tell us and we work with what best fits your business model.
Any hidden costs?
None at all, all the costs are listed on the page above. The only variable cost is the advertising spend which can vary from month to month but not by much. As we mentioned you tell us the budget for your campaign and we stick to that.