Are Brands Tracking the Right AI Metrics?

Are Brands Tracking the Right AI Metrics?

AI visibility tools are giving marketers new ways to monitor how often their brands appear in ChatGPT, Google AI Overviews, AI Mode and other AI-powered search platforms. However, a visibility score on its own does not necessarily explain whether a brand’s...
Google Rolls Out New EEA Search Design

Google Rolls Out New EEA Search Design

Google has introduced a new Search results layout for certain commercial searches across the European Economic Area (EEA), as part of its response to the EU’s Digital Markets Act (DMA). The changes give comparison websites and direct businesses separate areas...
UK Publisher Loses 98% of News Visibility

UK Publisher Loses 98% of News Visibility

A UK news publisher reportedly saw its visibility for trending Google News searches plunge by 98% after moving its website from a .co.uk domain to .com. The figures, provided by NewzDash, show that the publisher’s visibility fell from around 1–2% to just 0.02%...
Getting Products Into ChatGPT Isn’t Enough

Getting Products Into ChatGPT Isn’t Enough

AI-powered shopping is growing quickly, with Shopify reporting a 15-fold increase in orders coming through AI-powered search since January 2025. That growth is encouraging for retailers looking to make their products visible through platforms such as ChatGPT. But...
Public Unfazed by AI Taking SEO Jobs

Public Unfazed by AI Taking SEO Jobs

New research from Harvard suggests that the public has relatively few concerns about artificial intelligence taking over search marketing roles. The study asked people to rate how morally acceptable they would find it for machines to take over 940 different...
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