How to Track Google AI Mode Traffic

How to Track Google AI Mode Traffic

Google has introduced dedicated reporting for generative AI features in Search Console, giving website owners more insight into how their pages appear in features such as AI Overviews and AI Mode. However, there is still a gap when it comes to seeing the exact search...
Google Explains Spam Updates

Google Explains Spam Updates

Google’s John Mueller has explained why the search engine continues to release dedicated spam updates, even though its automated systems are already working continuously to identify and remove unwanted content from search results. The explanation comes after a...
AI Assistants Pick Local Businesses

AI Assistants Pick Local Businesses

AI assistants are changing how people search for local businesses. Instead of browsing several results and comparing options themselves, customers can now ask an AI tool for a recommendation and receive a much shorter list of businesses to consider. This means local...
AI Data Lands in Search Console

AI Data Lands in Search Console

Google Search Console is beginning to reveal something that many SEO professionals may not have expected: fragments of conversations people have with AI can appear as search queries in their performance data. Queries such as “yes”, “yes go on” and “what about Gemini”...
AI Assistants Choose Local Businesses

AI Assistants Choose Local Businesses

AI assistants are changing how people search for local businesses. Instead of simply giving users a list of options and leaving them to compare businesses themselves, tools such as Google’s AI features can now assess different options and present a much shorter list...
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