by Nikka | Jun 3, 2026 | Google
Google has officially confirmed that its May core update has now fully completed rolling out, bringing an end to nearly 12 days of ranking volatility across search results. The update is being closely watched by SEO professionals and site owners, with early...
by Nikka | Jun 3, 2026 | Digital Marketing
A new analysis from SISTRIX suggests that citation behaviour in ChatGPT responses shifted noticeably following the rollout of GPT-5.5, with changes in which sources are referenced and how frequently they appear. The study, which focused on German-language ChatGPT...
by Nikka | Jun 3, 2026 | Google
Google has once again weighed in on the ongoing discussion surrounding LLMs.txt, with the company’s Search Advocate, John Mueller, describing the proposed standard as largely speculative at the present time. His comments have sparked further debate among SEO...
by Nikka | May 27, 2026 | Google
A recent analysis comparing major content management systems has shed new light on what actually drives real-world Core Web Vitals performance. The findings place WordPress and Astro at opposite ends of the spectrum, while also showing that performance is influenced...
by Nikka | May 27, 2026 | Google
A new study from iPullRank has explored how Google’s Personal Intelligence feature may be influencing brand visibility inside AI Mode search results, with early data suggesting that personal signals such as Gmail activity can significantly increase the likelihood of...
