Google Desktop CTR Falls as Mobile Rises

Google Desktop CTR Falls as Mobile Rises

Google’s search click-through rates moved in different directions across devices during the second quarter of 2026. Desktop CTR declined at the highest organic positions, while mobile CTR increased, according to Advanced Web Ranking’s Q2 2026 report. The...
Wikipedia and Reddit Drive AI Citations

Wikipedia and Reddit Drive AI Citations

SEO teams are increasingly looking beyond traditional search rankings as AI platforms rely on a wider range of third-party sources. Wikipedia, podcasts and Reddit are becoming important places where AI systems find information about businesses, industries and...
How to Change AI’s Opinion

How to Change AI’s Opinion

AI systems can sometimes give businesses an unfavourable assessment when they encounter a small number of negative reviews without enough information to put them into context. New research from AnswerShare suggests that providing AI systems with more detailed,...
Amazon Blocks Meta’s Muse

Amazon Blocks Meta’s Muse

Amazon has blocked Meta’s Muse AI shopping agent from accessing its website, citing a breach of its Conditions of Use. The dispute highlights a growing issue for websites as AI agents increasingly browse online shops and carry out tasks on behalf of users. It...
Google Search Traffic Falls 40%

Google Search Traffic Falls 40%

Google Search and Discover are sending less traffic to publishers, with the decline becoming significantly sharper over the past year. Data from Chartbeat shows that Google Search referrals across its publisher network fell by 40.2% year on year between July 2025 and...
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