YouTube Adds Device Data to Audience Tab

YouTube Adds Device Data to Audience Tab

YouTube has recently updated its Analytics to feature more prominent device data, allowing creators to better understand how their audiences are consuming content. This update helps creators tailor their videos to the shifting viewing habits of their audience,...
LinkedIn Reveals 5 Trends Shaping B2B Marketing

LinkedIn Reveals 5 Trends Shaping B2B Marketing

A new LinkedIn report has highlighted five key trends that are reshaping B2B marketing, placing a strong emphasis on revenue metrics, AI attribution, and strategies focused on ROI. One significant shift is that marketers are increasingly focusing on revenue-based...
Google’s Q4 Earnings Highlight AI-Driven Growth

Google’s Q4 Earnings Highlight AI-Driven Growth

Alphabet has reported a significant 12% rise in revenue for the fourth quarter of 2024, driven by advancements in artificial intelligence, rapid growth in its cloud computing services, and large-scale investments in infrastructure. The company’s strategic focus on AI...
Google Analytics Makes Cost Data Import Easier

Google Analytics Makes Cost Data Import Easier

Google has introduced a major update to the way cost data is imported into Analytics, making the process more streamlined and flexible. Previously, marketers had to include several mandatory fields when uploading cost data, but this latest change reduces the number of...
AI-Generated Content: Is It Copyrightable?

AI-Generated Content: Is It Copyrightable?

The U.S. Copyright Office has recently published a report that aims to clarify the complex issues surrounding AI-generated content and the question of creative ownership. This document comes in response to increasing concerns and debates regarding how AI-generated...
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