by Nikka | May 14, 2026 | Uncategorized
I recently spoke with an SEO who, along with their entire team, had just been made redundant. From the business side, organic traffic had been falling and frustration was building because it looked like nothing was improving. From the SEO team’s perspective, that...
by Nikka | Apr 14, 2026 | Uncategorized
Google has introduced a new addition to its spam policies that specifically targets websites interfering with browser back button functionality. “Back button hijacking” is now officially classed as a violation under Google’s malicious practices guidelines, with...
by Nikka | Jan 26, 2026 | Uncategorized
A recently discovered security vulnerability affects the 10Web Photo Gallery plugin, a popular WordPress plugin installed on more than 200,000 websites. This flaw could allow unauthenticated users—that is, attackers who do not need to log in—to delete image comments...
by Nikka | Jan 19, 2026 | Uncategorized
Google’s John Mueller has warned that free subdomain hosting services can create major obstacles for websites trying to gain search visibility. Even when publishers produce high-quality content, the hosting environment itself can make it harder for search engines to...
by Nikka | Nov 25, 2025 | Uncategorized
Are Seasonality Adjustments Really Worth It During BFCM? Every year, as Q4 approaches, the advice lands in advertisers’ inboxes with predictable regularity: “Use seasonality adjustments to prepare for Black Friday and Cyber Monday.” On the surface, it seems sensible —...
by Nikka | Nov 5, 2025 | Uncategorized
As artificial intelligence becomes more embedded in Google’s search ecosystem, the traditional rules of SEO are rapidly evolving. What once relied heavily on keywords, backlinks, and metadata has now shifted towards complex AI-driven interpretations of intent,...
