by Nikka | Apr 15, 2025 | Uncategorized
`A number of advertisers have voiced their opposition to Google’s recent campaign against California’s proposed privacy legislation, arguing that businesses should focus on building trust-based, consent-led relationships with their customers. Google has...
by Nikka | Mar 3, 2025 | Uncategorized
Since 1st March, many advertisers have reported issues with their Google Ads not being served. Despite campaigns being active, ads are not generating impressions or clicks, leaving businesses concerned about lost visibility and potential revenue. Several advertisers...
by Nikka | Feb 27, 2025 | Uncategorized
Google recently updated its documentation on how the Google Ads auction operates, introducing a clarification that has caught the attention of the PPC community. The update now explicitly states that different auctions are run for each ad location, a detail that was...
by Nikka | Jan 9, 2025 | Uncategorized
TikTok’s annual “What’s Next” report offers valuable insights into the trends that are expected to shape social media marketing in 2025. This report analyses the key patterns of success on the platform, helping marketers stay ahead of the...
by Nikka | Dec 27, 2024 | Uncategorized
TikTok has taken its legal battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court. This move marks a significant escalation in the company’s ongoing fight to prevent the law from going into effect....
by Nikka | Dec 4, 2024 | Uncategorized
A recent analysis has unveiled fascinating trends in Google search behaviours, highlighting a remarkable concentration of search demand. According to the findings, 56% of all Google searches focus on generic terms, reflecting the broad appeal of these queries....
