by Nikka | Jan 9, 2025 | Uncategorized
TikTok’s annual “What’s Next” report offers valuable insights into the trends that are expected to shape social media marketing in 2025. This report analyses the key patterns of success on the platform, helping marketers stay ahead of the...
by Nikka | Dec 27, 2024 | Uncategorized
TikTok has taken its legal battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court. This move marks a significant escalation in the company’s ongoing fight to prevent the law from going into effect....
by Nikka | Dec 4, 2024 | Uncategorized
A recent analysis has unveiled fascinating trends in Google search behaviours, highlighting a remarkable concentration of search demand. According to the findings, 56% of all Google searches focus on generic terms, reflecting the broad appeal of these queries....
by Nikka | Nov 29, 2024 | Uncategorized
As search habits in the UK continue to evolve, Google’s once-dominant presence in the search market appears to be softening slightly. The shift seems to be driven by a growing wariness among users regarding the rise of AI-powered search results. As artificial...
by Nikka | Nov 26, 2024 | Uncategorized
Google’s page experience update marked a significant shift, setting a new benchmark for creating user-friendly websites. It underscored the growing importance of performance and usability in search engine optimisation (SEO). Key elements of this update included Core...
by Nikka | Nov 22, 2024 | Uncategorized
A recent report analysing Google search data has highlighted significant shifts in user engagement patterns, revealing changes across various industries. The study focuses on click-through rates (CTR) for Q3, showcasing notable trends in how users interact with search...
