by Nikka | Sep 30, 2026 | Google
Google’s search click-through rates moved in different directions across devices during the second quarter of 2026. Desktop CTR declined at the highest organic positions, while mobile CTR increased, according to Advanced Web Ranking’s Q2 2026 report. The...
by Nikka | Sep 30, 2026 | Google
SEO teams are increasingly looking beyond traditional search rankings as AI platforms rely on a wider range of third-party sources. Wikipedia, podcasts and Reddit are becoming important places where AI systems find information about businesses, industries and...
by Nikka | Sep 30, 2026 | Google
AI systems can sometimes give businesses an unfavourable assessment when they encounter a small number of negative reviews without enough information to put them into context. New research from AnswerShare suggests that providing AI systems with more detailed,...
by Nikka | Sep 30, 2026 | Google
Amazon has blocked Meta’s Muse AI shopping agent from accessing its website, citing a breach of its Conditions of Use. The dispute highlights a growing issue for websites as AI agents increasingly browse online shops and carry out tasks on behalf of users. It...
by Nikka | Sep 24, 2026 | Google
Google Search and Discover are sending less traffic to publishers, with the decline becoming significantly sharper over the past year. Data from Chartbeat shows that Google Search referrals across its publisher network fell by 40.2% year on year between July 2025 and...
by Nikka | Sep 24, 2026 | Google
Baidu has introduced a new AI Traffic Analysis section within its webmaster tools, giving website owners a way to track how their pages appear in AI-generated search results. The feature was spotted by Chinese webmasters around 15 September, with Baidu confirming its...
by Nikka | Sep 23, 2026 | Google, Digital Marketing
B2B buyers can form opinions about a company long before they make a formal search or speak to a sales team. This early stage is sometimes described as Day Zero. It covers everything potential buyers learn about a brand before the official research process begins. The...
by Nikka | Sep 22, 2026 | Google
Job website operators are reporting lengthy delays when applying for access to Google’s Indexing API, with some saying they have waited months without receiving either approval or a rejection. The issue matters because Google recommends the Indexing API for job...
by Nikka | Sep 22, 2026 | Google
Expanding a publishing business into new countries can be far more complicated than simply translating articles or adding a country folder to a website. Publishers looking to attract readers from different markets need to consider language, culture, search behaviour...
by Nikka | Sep 22, 2026 | Google
Getting your website to rank well in Google does not necessarily mean it will be used as a source in AI-generated answers. As tools such as ChatGPT, Google AI Overviews, Gemini and Perplexity become more common, businesses need to understand where these systems are...
