by Nikka | Apr 23, 2025 | Google
Gary Illyes, a representative from Google, recently shed light on the importance of web standards in supporting SEO. In a discussion focused on the roles of robots.txt and sitemaps, he explained how adhering to these standards can make a significant difference in how...
by Nikka | Apr 23, 2025 | Google
Google’s advertising spend experienced a 9% rise in the first quarter of 2025, according to a recent report by digital marketing agency Tinuiti. However, Microsoft Ads outperformed this with a more robust growth of 17%, while Google’s PMax campaigns...
by Nikka | Apr 21, 2025 | Google
Search advertising remains the dominant force in the world of online advertising, continuing to lead the pack in terms of revenue generation. In 2024, search ad revenue experienced an impressive year-on-year growth of nearly 16%. Thanks to this strong performance,...
by Nikka | Apr 21, 2025 | Google
A recent survey highlights how artificial intelligence (AI) is playing a growing role in transforming ecommerce operations, particularly in areas such as content creation, SEO, and improving conversion rates. The research, conducted by Aleyda Solis and published...
by Nikka | Apr 16, 2025 | Google
Google Ads is rolling out new personalised guidance to business advertisers, encouraging them to embrace AI-driven solutions and broader targeting strategies for improving campaign performance. These personalised plans are designed to help advertisers enhance their...
by Nikka | Apr 16, 2025 | Google
A recent study by LinkedIn has revealed surprising findings about user engagement on the platform. Contrary to the widely held belief that including links in posts reduces reach, the data shows that posts containing links actually see a 13% increase in engagement....
by Nikka | Apr 15, 2025 | Uncategorized
`A number of advertisers have voiced their opposition to Google’s recent campaign against California’s proposed privacy legislation, arguing that businesses should focus on building trust-based, consent-led relationships with their customers. Google has...
by Nikka | Apr 14, 2025 | Google
Google has made updates to its structured data documentation related to EEA (European Economic Area) carousels, which are currently still in the beta phase. These changes are designed to clarify the guidance and improve accessibility for those using the feature. One...
by Nikka | Apr 14, 2025 | Google
Google has officially rolled out a new feature within its AI Overviews that allows certain words or phrases to link directly to related search results. This update follows a period of testing and observation, during which users noticed Google quietly experimenting...
by Nikka | Apr 11, 2025 | Google
Google’s recent AI search update has confirmed that no special optimisations are required for AI features. Despite the advancements in AI, Google maintains that traditional SEO practices remain sufficient for most content. Google continues to recommend using...
