by Nikka | Aug 26, 2026 | Google
New research from Wix suggests that while .com remains the most widely used domain extension, several alternatives are performing strongly across traffic and ecommerce revenue. The analysis looked at Wix websites and domain registrations between 2025 and 2026,...
by Nikka | Aug 26, 2026 | Google
OpenAI appears to have significantly changed the way ChatGPT carries out web searches, replacing its previous JSON-based search format with a simpler pipe-delimited system. The change was observed over just a few days, with the new format revealing more information...
by Nikka | Aug 25, 2026 | Google
International SEO has traditionally worked on the assumption that a strong reputation can carry from one country to another. A company with established expertise in one market might expect that reputation to support its visibility when it expands into new regions....
by Nikka | Aug 25, 2026 | Google
Reports suggest Google’s August 2026 Spam Update may be targeting websites that use AI to mass-produce content primarily for search rankings. AI Content Is Not Automatically Spam Using AI to create content does not, by itself, violate Google’s spam policies. The...
by Nikka | Aug 24, 2026 | Google
Google has clarified that businesses may not need a separate Generative Engine Optimisation (GEO) strategy to appear in AI-powered search results. Google’s View on GEO and SEO As AI search continues to grow, many businesses are looking for new ways to improve their...
by Nikka | Aug 24, 2026 | Google, Digital Marketing
SEO continues to change quickly, with Google rolling out its August spam update while expanding generative features in AI Overviews. At the same time, websites can now encourage readers to add them as preferred sources, while Reddit has seen a sharp fall in its share...
by Nikka | Aug 24, 2026 | Google
SEO has changed significantly. For publisher websites, an audit now needs to look beyond traditional rankings and traffic. It should consider how easily content can be discovered, understood, trusted and surfaced by search engines, AI tools and other online platforms....
by Nikka | Aug 19, 2026 | Google
Google has introduced dedicated reporting for generative AI features in Search Console, giving website owners more insight into how their pages appear in features such as AI Overviews and AI Mode. However, there is still a gap when it comes to seeing the exact search...
by Nikka | Aug 19, 2026 | Google
Google’s John Mueller has explained why the search engine continues to release dedicated spam updates, even though its automated systems are already working continuously to identify and remove unwanted content from search results. The explanation comes after a...
by Nikka | Aug 18, 2026 | Google
AI assistants are changing how people search for local businesses. Instead of browsing several results and comparing options themselves, customers can now ask an AI tool for a recommendation and receive a much shorter list of businesses to consider. This means local...
