TikTok Advertising: The Ultimate Guide

TikTok Advertising: The Ultimate Guide

Step up your advertising strategy with a closer look at TikTok’s distinct ad formats and best practices for effectively connecting with its lively and engaged community. Since its inception, TikTok has swiftly emerged as one of the most influential platforms for...
.AI Domain Moves to Enhanced Security Platform

.AI Domain Moves to Enhanced Security Platform

The .AI domain has undergone a significant transformation with its recent migration to the Identity Digital domain name registrar. This move is set to provide enhanced reliability and security for its users. By shifting to this new domain name registry, the .AI domain...

Microsoft Clarity Integrates with Google Ads

Microsoft Clarity has unveiled an exciting integration with Google Ads, designed to provide marketers with deeper insights into user behaviour after clicking on advertisements. This integration bridges a significant gap between campaign performance and engagement...
Musk Eyes TikTok as Supreme Court Decision Looms

Musk Eyes TikTok as Supreme Court Decision Looms

An acquisition of TikTok by Elon Musk would introduce a mix of opportunities and risks for advertisers, while also raising concerns about pricing following his previous actions with X (formerly Twitter). The prospect of such a move has sparked considerable debate...
Google Moves Web Vitals to DevTools

Google Moves Web Vitals to DevTools

Google has announced the retirement of its Web Vitals extension, officially ending support for the tool as of January 2025. This decision represents a notable change in how developers monitor Core Web Vitals, a critical set of metrics that assess website performance...
Mullenweg Warns Lawsuits Could End WordPress

Mullenweg Warns Lawsuits Could End WordPress

Matt Mullenweg, co-founder of WordPress, recently expressed concerns that ongoing lawsuits could potentially lead to the shutdown of WordPress.org. He pointed out that the conflict he initiated may drag on for years, ultimately resulting in the closure of the...
Will the Supreme Court Decide on a TikTok Ban?

Will the Supreme Court Decide on a TikTok Ban?

Will TikTok face a nationwide ban? This question is now under scrutiny as the Supreme Court deliberates on the app’s future in the United States. The case has sparked significant debate, balancing national security concerns with the fundamental right to free speech....
Optimise Your WordPress Images to Please Google

Optimise Your WordPress Images to Please Google

Learn how image optimisation can significantly boost SEO, improve website load times, and enhance the overall user experience. With the right strategies and WordPress tools, you can ensure your website performs at its best while delivering visually engaging content....
Google’s Guide to Improving LCP Core Web Vitals

Google’s Guide to Improving LCP Core Web Vitals

Google Chrome’s Barry Pollard has shared five critical optimisation tips for improving the Largest Contentful Paint (LCP) metric, offering indispensable guidance for SEOs and web developers aiming to enhance website performance and user experience. LCP is a...
Study Links Google Rankings to ChatGPT Mentions

Study Links Google Rankings to ChatGPT Mentions

Brands featured on the first page of Google search results are significantly more likely to be mentioned in large language models (LLMs), such as ChatGPT, according to a groundbreaking study by Seer Interactive. The study explored the relationship between search...
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