by Nikka | Sep 15, 2026 | Google
Meta launched its new AI agent, Muse, on 8 September, promising an assistant that can browse websites, complete forms and even make purchases on a user’s behalf. The company says Muse can use a browser to carry out tasks and complete payments through Link by Stripe....
by Nikka | Sep 15, 2026 | Google
Anthropic has published a series of prompting techniques designed to help users get better results from Claude while using fewer tokens and making more effective use of lower-effort settings. Although the recommendations were developed around Claude Fable 5.1, several...
by Nikka | Sep 15, 2026 | Google
AI-powered search is beginning to influence how customers discover local businesses, but measuring exactly how many leads come from these platforms remains difficult. CallRail says AI citation clicks now account for around 1% to 2% of calls generated for its...
by Nikka | Sep 15, 2026 | Google
Google has acknowledged that its Search Console reporting does not provide a perfect picture of how websites appear in AI-powered search. Google Search representative John Mueller recently responded to criticism of the way Search Console reports performance in AI...
by Nikka | Sep 9, 2026 | Google
AI visibility tools are giving marketers new ways to monitor how often their brands appear in ChatGPT, Google AI Overviews, AI Mode and other AI-powered search platforms. However, a visibility score on its own does not necessarily explain whether a brand’s...
by Nikka | Sep 9, 2026 | Google
Google has introduced a new Search results layout for certain commercial searches across the European Economic Area (EEA), as part of its response to the EU’s Digital Markets Act (DMA). The changes give comparison websites and direct businesses separate areas...
by Nikka | Sep 9, 2026 | Google
A UK news publisher reportedly saw its visibility for trending Google News searches plunge by 98% after moving its website from a .co.uk domain to .com. The figures, provided by NewzDash, show that the publisher’s visibility fell from around 1–2% to just 0.02%...
by Nikka | Sep 8, 2026 | Google
AI-powered shopping is growing quickly, with Shopify reporting a 15-fold increase in orders coming through AI-powered search since January 2025. That growth is encouraging for retailers looking to make their products visible through platforms such as ChatGPT. But...
by Nikka | Sep 8, 2026 | Google
New research from Harvard suggests that the public has relatively few concerns about artificial intelligence taking over search marketing roles. The study asked people to rate how morally acceptable they would find it for machines to take over 940 different...
by Nikka | Sep 8, 2026 | Google
Many businesses assume that improving their visibility in AI search simply means producing more content. However, when an AI system provides outdated or incorrect information about a brand, the problem may not be a lack of content. In many cases, there is too much...
