by Nikka | Jun 3, 2026 | Google
Google has officially confirmed that its May core update has now fully completed rolling out, bringing an end to nearly 12 days of ranking volatility across search results. The update is being closely watched by SEO professionals and site owners, with early...
by Nikka | Jun 3, 2026 | Digital Marketing
A new analysis from SISTRIX suggests that citation behaviour in ChatGPT responses shifted noticeably following the rollout of GPT-5.5, with changes in which sources are referenced and how frequently they appear. The study, which focused on German-language ChatGPT...
by Nikka | Jun 3, 2026 | Google
Google has once again weighed in on the ongoing discussion surrounding LLMs.txt, with the company’s Search Advocate, John Mueller, describing the proposed standard as largely speculative at the present time. His comments have sparked further debate among SEO...
by Nikka | May 27, 2026 | Google
A recent analysis comparing major content management systems has shed new light on what actually drives real-world Core Web Vitals performance. The findings place WordPress and Astro at opposite ends of the spectrum, while also showing that performance is influenced...
by Nikka | May 27, 2026 | Google
A new study from iPullRank has explored how Google’s Personal Intelligence feature may be influencing brand visibility inside AI Mode search results, with early data suggesting that personal signals such as Gmail activity can significantly increase the likelihood of...
by Nikka | May 27, 2026 | Google
Google CEO Sundar Pichai has acknowledged that some AI Overviews in Google Search may come across as overly confident or “more opinionated than they should be”, following a live demonstration during a recent podcast interview. The comments were made during a...
by Nikka | May 27, 2026 | Google
Google has confirmed that it will phase out standalone Display campaigns inside Google Ads, with advertisers eventually managing Google Display Network inventory through Demand Gen instead. Although Display advertising itself is not disappearing, the way campaigns are...
by Nikka | May 26, 2026 | Google
Welcome to this week’s Pulse, where major shifts across Google Search, rankings, AI Mode, and agentic tools all landed in the same window. From a core update rollout to a major Search interface overhaul and fresh AI usage data, it’s been a packed week for SEO...
by Nikka | May 26, 2026 | Google
Sundar Pichai has admitted that Google is “a bit behind” in the emerging area of agentic coding, particularly when it comes to tool use, instruction following, and long-horizon software development tasks. His comments were made during an interview on the New York...
by Nikka | May 26, 2026 | Google, Digital Marketing
Reddit CEO Steve Huffman has said that large language models “would not exist as we know them” without Reddit’s vast pool of user-generated content, describing the platform’s data as a form of “modern oil” for artificial intelligence development. His comments were...
