by Nikka | May 5, 2026 | Google
Google has previewed a range of updates to its advertising measurement tools, including a new open-source solution for incrementality testing and an enterprise platform designed for marketing mix modelling. These changes are part of Google’s wider effort to improve...
by Nikka | May 5, 2026 | Google
Google’s Martin Splitt and Nikola Todorovic have shared fresh insight into how artificial intelligence is reshaping search behaviour, highlighting a clear shift in the way people now interact with Google. According to them, this change is not only ongoing but also...
by Nikka | May 4, 2026 | Google
Google has shared further guidance on how businesses and SEO professionals should approach the growing role of artificial intelligence in Search, with a clear message emerging: adapt to the technology, but keep your focus on delivering genuine value to users. AI is...
by Nikka | May 4, 2026 | Google
Google has offered further insight into how artificial intelligence is being used within Search, with one of its senior engineers explaining why these systems can sometimes feel difficult to fully understand. Nikola Todorovic, Director of Software Engineering at...
by Nikka | May 1, 2026 | Google
Google has rolled out a fresh update to its AI Max platform, introducing new tools designed to give advertisers greater control while still benefiting from automation. The latest additions focus on improving how campaigns are guided and ensuring that messaging remains...
by Nikka | May 1, 2026 | Google
A new report suggests that AI-driven search results are often sending users to local websites rather than global brands, particularly in markets outside the United States. Digital marketing expert Aleyda Solis analysed around 87 million AI search visits across ten...
