Google Discusses AI Search Conversions

Google Discusses AI Search Conversions

Google Ads Liaison Ginny Marvin has provided further clarification on several topics discussed during Google Marketing Live, including AI Search eligibility, Qualified Future Conversions (QFC), and YouTube Creator Partnerships. In the latest Ads Decoded newsletter and...
Google Revamps AI Overviews and Images

Google Revamps AI Overviews and Images

Google is expanding its AI-powered search experience by introducing image generation within AI Overviews and launching a redesigned Google Images homepage. The new features will begin rolling out over the coming weeks. The announcement, made by Google’s Senior...
TikTok Tightens Rules on AI Spam

TikTok Tightens Rules on AI Spam

TikTok has announced plans to strengthen its systems for detecting AI-generated spam, with testing set to begin in the coming weeks. The initiative will focus on accounts that repeatedly publish AI-created content in areas where misinformation could have serious...
Google Explains Link Obfuscation

Google Explains Link Obfuscation

Google Search Advocate John Mueller has responded to a discussion about whether changing internal links on a webpage could improve SEO by influencing which anchor text Google uses. The conversation centred on the long-debated idea of “first link priority”...
Google Discusses AI Search Conversions

Google Fixes Empty Review Dashboards

Some Google Business Profile owners are reporting that their review dashboards are displaying “You have no reviews yet”, despite their public listings still showing their existing review totals. Reports began appearing on the Google Business Profile Community forum,...
Google Revamps AI Overviews and Images

Google on Canonical Updates

Google has updated its canonicalisation troubleshooting guide, providing website owners with clearer expectations about how long it can take for content changes to be recognised in Search. According to the latest guidance, pages that have been grouped as duplicates...
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