AI Search Engines Assign Roles to Sources

AI Search Engines Assign Roles to Sources

Research from BrightEdge comparing citations in ChatGPT and Google AI Overviews indicates that AI search systems are doing more than simply pulling information from the web. Instead, they appear to assign different “roles” to the same platforms, treating sites such as...
Brand Signals Overtake Backlinks in AI SEO

Brand Signals Overtake Backlinks in AI SEO

A panel of SEO specialists at WordCamp Europe discussed how artificial intelligence is reshaping search visibility and what businesses need to prioritise to remain competitive. While opinions differed on how disruptive AI truly is, there was broad agreement that...
Brand Signals Overtake Backlinks in AI SEO

Hyphens in Domains OK for SEO

Google has clarified that hyphenated domain names do not carry any negative SEO impact, suggesting that long-standing concerns within the industry may have been overstated. Hyphens in Domain Names Confirmed as Acceptable Google’s John Mueller has recently confirmed...
Trust Gap Emerges in AI Mentions

Trust Gap Emerges in AI Mentions

As businesses increasingly focus on gaining visibility in AI-generated search results, new research suggests that simply being mentioned by artificial intelligence platforms may not be enough to build credibility with audiences. A recent study from communications...
New WordPress Push for Plugin Security

New WordPress Push for Plugin Security

WordPress has unveiled a new security programme called Protect The Shire, aimed at improving the safety and reliability of plugins and themes across its ecosystem. Alongside the initiative, the platform has also introduced a temporary change to how updates are...
Google’s Sergey Brin on the Limits of AGI

Google’s Sergey Brin on the Limits of AGI

Google co-founder Sergey Brin has said that artificial intelligence appears to be progressing towards Artificial General Intelligence (AGI), but he is uncertain about what the next stage beyond that might look like. In a recent interview at AGI House, Brin discussed...
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