by Nikka | Aug 24, 2026 | Google
Google has clarified that businesses may not need a separate Generative Engine Optimisation (GEO) strategy to appear in AI-powered search results. Google’s View on GEO and SEO As AI search continues to grow, many businesses are looking for new ways to improve their...
by Nikka | Aug 24, 2026 | Google, Digital Marketing
SEO continues to change quickly, with Google rolling out its August spam update while expanding generative features in AI Overviews. At the same time, websites can now encourage readers to add them as preferred sources, while Reddit has seen a sharp fall in its share...
by Nikka | Aug 24, 2026 | Google
SEO has changed significantly. For publisher websites, an audit now needs to look beyond traditional rankings and traffic. It should consider how easily content can be discovered, understood, trusted and surfaced by search engines, AI tools and other online platforms....
by Nikka | Aug 19, 2026 | Google
Google has introduced dedicated reporting for generative AI features in Search Console, giving website owners more insight into how their pages appear in features such as AI Overviews and AI Mode. However, there is still a gap when it comes to seeing the exact search...
by Nikka | Aug 19, 2026 | Google
Google’s John Mueller has explained why the search engine continues to release dedicated spam updates, even though its automated systems are already working continuously to identify and remove unwanted content from search results. The explanation comes after a...
by Nikka | Aug 18, 2026 | Google
AI assistants are changing how people search for local businesses. Instead of browsing several results and comparing options themselves, customers can now ask an AI tool for a recommendation and receive a much shorter list of businesses to consider. This means local...
