by Nikka | Jun 17, 2026 | Google
Google has revised its guidance on AI-focused SEO, taking a more neutral stance on the use of LLMs.txt files and similar markup formats. While the company still maintains that these files are not required for visibility in Google Search, it now acknowledges that they...
by Nikka | Jun 16, 2026 | Google
On a recent episode of Search Off the Record, Google’s John Mueller and Martin Splitt challenged the growing claim from some AI SEO discussions that stripped-back, content-only formats such as Markdown are a better way to optimise for AI search. They argued that...
by Nikka | Jun 16, 2026 | Google
Ahrefs data suggests that llms.txt files saw extremely low engagement in May 2026, with 97% of files receiving no requests at all. Despite growing discussion around the format, real-world usage remains minimal across the web. The study analysed logs from around...
by Nikka | Jun 16, 2026 | Google
Google has announced the Open Knowledge Format (OKF), an open specification designed to help structure and exchange the information that AI systems rely on in order to carry out useful tasks. The idea behind the format is to make organisational knowledge easier for...
by Nikka | Jun 16, 2026 | Google
Google’s John Mueller has shared his view on how websites should handle category folder structures on multilingual sites, and his comments suggest that SEO concerns around this issue may be overstated in many cases. The discussion began after a question was posted on...
by Nikka | Jun 16, 2026 | Google
Google Ads has announced three important updates to its bidding and budgeting tools, giving advertisers new ways to grow campaign performance while also improving how budget-restricted campaigns are managed. The changes, revealed by Google Ads Liaison Ginny Marvin,...
