Mueller: Are LLM-Only Pages Necessary?

Mueller: Are LLM-Only Pages Necessary?

Google’s John Mueller has raised doubts about the growing trend of creating special Markdown or JSON pages solely for large language models (LLMs). He suggests there is no clear reason to build pages that ordinary users never see, especially when LLMs are already...
Google CTR Insights

Google CTR Insights

Advanced Web Ranking has released its Click-Through Rate report for Q3 2025, highlighting several notable shifts in how users interact with Google’s organic results. The data compares performance from July to September against the previous quarter and draws from a...
Study Finds No Clear LLMs.txt Effect

Study Finds No Clear LLMs.txt Effect

New Analysis Shows Little Evidence That llms.txt Influences AI Citations Across 300,000 Domains A recent study by SE Ranking has taken a close look at how widely the llms.txt file is being used and whether it has any effect on how often websites are cited by major AI...
Google vs LLM: Ranking Gaps Revealed

Google vs LLM: Ranking Gaps Revealed

A recent study highlights differences between how Google ranks pages and how large language models cite sources. The report compares citations from OpenAI’s ChatGPT, Google’s Gemini, and Perplexity with traditional Google search results, revealing gaps in alignment....
Adobe to Buy Semrush for $1.9B

Adobe to Buy Semrush for $1.9B

Adobe has announced that it will acquire Semrush in an all-cash deal valued at approximately $1.9 billion. The move brings the popular SEO platform into Adobe Experience Cloud and its AI marketing suite, signalling Adobe’s intent to strengthen its position in search...
Google Search Gets Gemini 3

Google Search Gets Gemini 3

Here is the rewritten version, expanded into 15 clear, simple British-English paragraphs, made longer, natural, and not AI-sounding: Google has introduced Gemini 3 Pro to the AI Mode in Google Search, marking a noticeable step forward in how the search engine...
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