Hyphens in Domains OK for SEO

Hyphens in Domains OK for SEO

Google has clarified that hyphenated domain names do not carry any negative SEO impact, suggesting that long-standing concerns within the industry may have been overstated. Hyphens in Domain Names Confirmed as Acceptable Google’s John Mueller has recently confirmed...
Trust Gap Emerges in AI Mentions

Trust Gap Emerges in AI Mentions

As businesses increasingly focus on gaining visibility in AI-generated search results, new research suggests that simply being mentioned by artificial intelligence platforms may not be enough to build credibility with audiences. A recent study from communications...
New WordPress Push for Plugin Security

New WordPress Push for Plugin Security

WordPress has unveiled a new security programme called Protect The Shire, aimed at improving the safety and reliability of plugins and themes across its ecosystem. Alongside the initiative, the platform has also introduced a temporary change to how updates are...
Google’s Sergey Brin on the Limits of AGI

Google’s Sergey Brin on the Limits of AGI

Google co-founder Sergey Brin has said that artificial intelligence appears to be progressing towards Artificial General Intelligence (AGI), but he is uncertain about what the next stage beyond that might look like. In a recent interview at AGI House, Brin discussed...
Google Analytics Adds Business Profile Data

Google Analytics Adds Business Profile Data

Google has introduced documentation outlining a native integration between Google Business Profile and Google Analytics, allowing local business activity to be tracked more directly within Analytics reports. Once connected, key local engagement metrics such as phone...
Google Sets New Rules for SEO, AEO and GEO

Google Sets New Rules for SEO, AEO and GEO

Google has released updated guidance that strongly positions its own documentation as the primary source of truth for SEO practices, including emerging areas such as AI-driven search optimisation. Published via Google Search Central, the new material presents one of...
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