by Nikka | May 27, 2026 | Google
Google has confirmed that it will phase out standalone Display campaigns inside Google Ads, with advertisers eventually managing Google Display Network inventory through Demand Gen instead. Although Display advertising itself is not disappearing, the way campaigns are...
by Nikka | May 26, 2026 | Google
Welcome to this week’s Pulse, where major shifts across Google Search, rankings, AI Mode, and agentic tools all landed in the same window. From a core update rollout to a major Search interface overhaul and fresh AI usage data, it’s been a packed week for SEO...
by Nikka | May 26, 2026 | Google
Sundar Pichai has admitted that Google is “a bit behind” in the emerging area of agentic coding, particularly when it comes to tool use, instruction following, and long-horizon software development tasks. His comments were made during an interview on the New York...
by Nikka | May 26, 2026 | Google, Digital Marketing
Reddit CEO Steve Huffman has said that large language models “would not exist as we know them” without Reddit’s vast pool of user-generated content, describing the platform’s data as a form of “modern oil” for artificial intelligence development. His comments were...
by Nikka | May 20, 2026 | Google
Google’s latest guidance around llms.txt has created some confusion in the SEO and development community, as different Google products appear to treat the file in different ways. While Google Search clearly states that it is not required for AI-driven search features,...
by Nikka | May 20, 2026 | Google
Google unveiled its new Universal Cart at Google I/O 2026, introducing an AI-driven shopping system designed to work across Search, Gemini, YouTube, Gmail, and participating retail partners. The feature marks a major move towards “agentic commerce”, where Google’s AI...
