by Nikka | Nov 12, 2025 | Google
A recent podcast by Ahrefs has sparked discussion in the digital marketing community, questioning whether the growing obsession with AI search optimisation could be causing businesses to neglect more immediate and profitable opportunities elsewhere. The conversation...
by Nikka | Nov 12, 2025 | Google
A new survey by TopRank Marketing and Ascend2 has found that nearly all B2B leaders see thought leadership as vital to their marketing success, with original research proving far more effective than AI-generated content in building trust and engagement. The study,...
by Nikka | Nov 11, 2025 | Google
AI search has significantly reshaped the SEO landscape, placing greater emphasis on building widespread brand mentions. This shift means that SEO strategies now need to focus on raising awareness of a brand, not just creating backlinks. Here’s how to approach...
by Nikka | Nov 11, 2025 | Google
New research from Ahrefs has revealed just how common Google’s AI Overviews have become — appearing in around 21% of all searches. The findings show that these AI-generated summaries are far more likely to appear in longer, question-based queries than in short or...
by Nikka | Nov 10, 2025 | Google
Automattic, the company behind WordPress.com, has raised objections to the use of the word “Automatic” by WordPress developer Kevin Geary in the name of his CSS framework. The dispute stems from concerns that the similarity between “Automatic.css” and “Automattic”...
by Nikka | Nov 10, 2025 | Google
Google’s Preferred Sources tool, created to give users more control over which websites appear in Top Stories, is increasingly showing spammy and low-quality domains. Instead of highlighting only reputable sites, the tool has surfaced copycat websites, domain...
by Nikka | Nov 7, 2025 | Google
Google has recently reminded website owners and SEO professionals not to rely solely on automated SEO audit tool scores when assessing their site’s performance. According to the company, these scores often fail to capture the full picture and may mislead users into...
by Nikka | Nov 7, 2025 | Google
Google’s Preferred Sources tool was launched with good intentions — to prioritise quality journalism and give users the ability to see more from the news outlets they trust. Unfortunately, it seems that the system has gone off course, as spammy and low-quality sites...
by Nikka | Nov 5, 2025 | Google
Google has begun rolling out a new feature in its AI Mode, known as agentic booking, which is currently available to eligible U.S. users through Search Labs. This new capability is part of an ongoing experiment and allows users to search for and make bookings for...
by Nikka | Nov 5, 2025 | Uncategorized
As artificial intelligence becomes more embedded in Google’s search ecosystem, the traditional rules of SEO are rapidly evolving. What once relied heavily on keywords, backlinks, and metadata has now shifted towards complex AI-driven interpretations of intent,...
