Google Updates Crawler Rules

Google Updates Crawler Rules

Google has updated its documentation for the Mediapartners-Google crawler, clarifying that its role is no longer described as being limited to Google AdSense. The change is relevant to website owners, publishers and SEO professionals who use the Mediapartners-Google...
Publisher Traffic Crisis

Publisher Traffic Crisis

Google has released new guidance explaining how publishers and creators can add a Search Profile badge to their websites as the company expands Search into a destination where users can follow content creators. The new documentation explains what Search Profiles are,...
Meta’s Muse Attack Questions

Meta’s Muse Attack Questions

Meta launched its new AI agent, Muse, on 8 September, promising an assistant that can browse websites, complete forms and even make purchases on a user’s behalf. The company says Muse can use a browser to carry out tasks and complete payments through Link by Stripe....
Anthropic Shares AI Prompts

Anthropic Shares AI Prompts

Anthropic has published a series of prompting techniques designed to help users get better results from Claude while using fewer tokens and making more effective use of lower-effort settings. Although the recommendations were developed around Claude Fable 5.1, several...
AI Visibility to Local Leads

AI Visibility to Local Leads

AI-powered search is beginning to influence how customers discover local businesses, but measuring exactly how many leads come from these platforms remains difficult. CallRail says AI citation clicks now account for around 1% to 2% of calls generated for its...
AI Reporting Gaps

AI Reporting Gaps

Google has acknowledged that its Search Console reporting does not provide a perfect picture of how websites appear in AI-powered search. Google Search representative John Mueller recently responded to criticism of the way Search Console reports performance in AI...
AI Visibility to Local Leads

Are Brands Tracking the Right AI Metrics?

AI visibility tools are giving marketers new ways to monitor how often their brands appear in ChatGPT, Google AI Overviews, AI Mode and other AI-powered search platforms. However, a visibility score on its own does not necessarily explain whether a brand’s...
Google Updates Crawler Rules

Google Rolls Out New EEA Search Design

Google has introduced a new Search results layout for certain commercial searches across the European Economic Area (EEA), as part of its response to the EU’s Digital Markets Act (DMA). The changes give comparison websites and direct businesses separate areas...
UK Publisher Loses 98% of News Visibility

UK Publisher Loses 98% of News Visibility

A UK news publisher reportedly saw its visibility for trending Google News searches plunge by 98% after moving its website from a .co.uk domain to .com. The figures, provided by NewzDash, show that the publisher’s visibility fell from around 1–2% to just 0.02%...
Getting Products Into ChatGPT Isn’t Enough

Getting Products Into ChatGPT Isn’t Enough

AI-powered shopping is growing quickly, with Shopify reporting a 15-fold increase in orders coming through AI-powered search since January 2025. That growth is encouraging for retailers looking to make their products visible through platforms such as ChatGPT. But...
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