by Nikka | Jun 8, 2026 | Google
Google has introduced documentation outlining a native integration between Google Business Profile and Google Analytics, allowing local business activity to be tracked more directly within Analytics reports. Once connected, key local engagement metrics such as phone...
by Nikka | Jun 8, 2026 | Google
Google has released updated guidance that strongly positions its own documentation as the primary source of truth for SEO practices, including emerging areas such as AI-driven search optimisation. Published via Google Search Central, the new material presents one of...
by Nikka | Jun 8, 2026 | Google
WordPress has announced a new security-focused initiative called Protect The Shire, designed to improve the safety of plugins and themes across its vast ecosystem. Alongside this, the platform is introducing a temporary change to how updates are distributed, including...
by Nikka | Jun 3, 2026 | Google
Google has officially confirmed that its May core update has now fully completed rolling out, bringing an end to nearly 12 days of ranking volatility across search results. The update is being closely watched by SEO professionals and site owners, with early...
by Nikka | Jun 3, 2026 | Digital Marketing
A new analysis from SISTRIX suggests that citation behaviour in ChatGPT responses shifted noticeably following the rollout of GPT-5.5, with changes in which sources are referenced and how frequently they appear. The study, which focused on German-language ChatGPT...
by Nikka | Jun 3, 2026 | Google
Google has once again weighed in on the ongoing discussion surrounding LLMs.txt, with the company’s Search Advocate, John Mueller, describing the proposed standard as largely speculative at the present time. His comments have sparked further debate among SEO...
by Nikka | May 27, 2026 | Google
A recent analysis comparing major content management systems has shed new light on what actually drives real-world Core Web Vitals performance. The findings place WordPress and Astro at opposite ends of the spectrum, while also showing that performance is influenced...
by Nikka | May 27, 2026 | Google
A new study from iPullRank has explored how Google’s Personal Intelligence feature may be influencing brand visibility inside AI Mode search results, with early data suggesting that personal signals such as Gmail activity can significantly increase the likelihood of...
by Nikka | May 27, 2026 | Google
Google CEO Sundar Pichai has acknowledged that some AI Overviews in Google Search may come across as overly confident or “more opinionated than they should be”, following a live demonstration during a recent podcast interview. The comments were made during a...
by Nikka | May 27, 2026 | Google
Google has confirmed that it will phase out standalone Display campaigns inside Google Ads, with advertisers eventually managing Google Display Network inventory through Demand Gen instead. Although Display advertising itself is not disappearing, the way campaigns are...
