by Nikka | Jan 16, 2025 | Google
Microsoft Clarity has unveiled an exciting integration with Google Ads, designed to provide marketers with deeper insights into user behaviour after clicking on advertisements. This integration bridges a significant gap between campaign performance and engagement...
by Nikka | Jan 15, 2025 | Google
An acquisition of TikTok by Elon Musk would introduce a mix of opportunities and risks for advertisers, while also raising concerns about pricing following his previous actions with X (formerly Twitter). The prospect of such a move has sparked considerable debate...
by Nikka | Jan 15, 2025 | Google
Google has announced the retirement of its Web Vitals extension, officially ending support for the tool as of January 2025. This decision represents a notable change in how developers monitor Core Web Vitals, a critical set of metrics that assess website performance...
by Nikka | Jan 14, 2025 | Google
Matt Mullenweg, co-founder of WordPress, recently expressed concerns that ongoing lawsuits could potentially lead to the shutdown of WordPress.org. He pointed out that the conflict he initiated may drag on for years, ultimately resulting in the closure of the...
by Nikka | Jan 13, 2025 | Google
Will TikTok face a nationwide ban? This question is now under scrutiny as the Supreme Court deliberates on the app’s future in the United States. The case has sparked significant debate, balancing national security concerns with the fundamental right to free speech....
by Nikka | Jan 13, 2025 | Google
Learn how image optimisation can significantly boost SEO, improve website load times, and enhance the overall user experience. With the right strategies and WordPress tools, you can ensure your website performs at its best while delivering visually engaging content....
by Nikka | Jan 10, 2025 | Google
Google Chrome’s Barry Pollard has shared five critical optimisation tips for improving the Largest Contentful Paint (LCP) metric, offering indispensable guidance for SEOs and web developers aiming to enhance website performance and user experience. LCP is a...
by Nikka | Jan 10, 2025 | Google
Brands featured on the first page of Google search results are significantly more likely to be mentioned in large language models (LLMs), such as ChatGPT, according to a groundbreaking study by Seer Interactive. The study explored the relationship between search...
by Nikka | Jan 9, 2025 | Uncategorized
TikTok’s annual “What’s Next” report offers valuable insights into the trends that are expected to shape social media marketing in 2025. This report analyses the key patterns of success on the platform, helping marketers stay ahead of the...
by Nikka | Jan 9, 2025 | Google
Google has unveiled a new experimental feature through Search Labs called Daily Listen, now available on the Google App for iOS and Android devices. This feature is designed to enhance the way users consume personalised content by delivering a concise daily audio...
