by Nikka | Mar 21, 2025 | Google
Google’s Martin Splitt recently shed light on why some indexed pages might not show up in search results. This issue often arises due to competition and relevance, as pages deemed less relevant or with lower user engagement may get outranked by others. Splitt...
by Nikka | Mar 21, 2025 | Google
Enhancing your search visibility now requires adopting a broader, total search strategy that connects with users across various platforms, including TikTok, Pinterest, and Reddit. With the evolving digital landscape, relying solely on Google for search visibility is...
by Nikka | Mar 20, 2025 | Google
Google is now facing formal charges from the European Union for allegedly breaching the Digital Markets Act (DMA). According to the European Commission, Google has been prioritising its own services in search results while also imposing unfair restrictions on app...
by Nikka | Mar 20, 2025 | Google
While homepages have traditionally been viewed as the most critical part of a website, their role in Google’s AI Overviews appears to be minimal. A recent analysis conducted by BrightEdge, an enterprise SEO platform, found that only 0.5% of citations in AI Overviews...
by Nikka | Mar 19, 2025 | Google
Google has announced an expansion of its AI Overviews to cover a wider range of health-related topics, providing users with more AI-generated summaries for their health queries. This update aims to improve accessibility to reliable health information across multiple...
by Nikka | Mar 19, 2025 | Google
Google Ads has begun rolling out a long-awaited feature for advertisers: channel control for Demand Gen campaigns. This update allows marketers to specify where their ads appear across Google’s ecosystem, offering more precision in campaign targeting. However, despite...
by Nikka | Mar 18, 2025 | Google
A recent Ipsos study, commissioned by LinkedIn, has revealed that artificial intelligence (AI) tools are transforming the B2B sales landscape by significantly reducing sales cycles. According to the findings, AI-powered tools can help sales teams close deals up to one...
by Nikka | Mar 18, 2025 | Google
Traffic from generative AI has seen an unprecedented surge on U.S. retail sites, with users showing higher engagement, viewing more pages, and bouncing at lower rates compared to traditional traffic sources. However, despite this increased activity, AI-generated...
by Nikka | Mar 17, 2025 | Google
Google has announced that it will begin replacing Google Assistant with Gemini across a wide range of devices later this year. The transition will apply to mobile phones, tablets, cars, and connected devices such as smartwatches, headphones, and even some TV-connected...
by Nikka | Mar 17, 2025 | Google
Google has introduced a new requirement for ecommerce businesses, mandating that return policies in structured data must specify the applicable country or region. This change aims to provide customers with clearer information on returns based on their location....
