4 Ways to Find Reddit Opportunities Using Semrush

Reddit is becoming an increasingly valuable space for brands aiming to boost visibility and connect with audiences more meaningfully. Thanks to its growing presence in Google’s “Discussions and forums” search results, and frequent citations by AI platforms, Reddit is now a trusted source of information for many users.

Despite this rise in influence, some marketers still shy away from using Reddit actively, often treating it as an unknown or unmanageable space. However, with the right strategy and tools, Reddit can offer plenty of opportunity — especially when combined with platforms like Semrush.

Using Semrush, you can tap into Reddit’s search power to track brand mentions, uncover relevant content gaps, and strengthen your overall SEO strategy. It allows you to see what your audience is already talking about and where your brand could be part of those conversations.

Reddit can also help you identify questions or discussions that your content hasn’t yet answered — providing insight into where to focus future blog posts or campaigns.

Another major benefit is the ability to reclaim branded SEO space. If Reddit threads rank higher than your own content for your brand name or industry topics, Semrush can help you monitor this and plan how to regain that visibility.

Ultimately, Semrush helps you stop simply observing Reddit and start using it strategically — turning it into a valuable platform for brand growth, engagement, and content planning.

Using Semrush to Tap Into Reddit SEO Opportunities: 4 Strategic Ways

Identify Branded Search Queries That Include ‘Reddit’

Reddit has become a go-to platform for users seeking authentic experiences and honest opinions about brands. To understand how your brand is being discussed, you can use Semrush’s Keyword Magic Tool. Simply search your brand name with the keyword “Reddit,” such as “Nike Reddit” or “Sony Reddit.” This will reveal keywords that Reddit users are actively searching for, signalling content gaps and potential customer service touchpoints.

With AI-powered domain personalisation, Semrush can even show you if your site currently ranks for these keywords. This insight allows you to discover where Reddit is answering questions your site isn’t. If your customers are turning to Reddit to compare sizing or discuss issues, it might be time to develop content that addresses these pain points directly. Not only does this build trust, but it can help you reclaim those lost SEO opportunities.

Monitor Google’s Discussions and Forums SERP Feature

Google’s Discussions and Forums feature now regularly showcases Reddit threads. With Semrush, you can filter your organic research results to see where your site or competitors rank when this feature appears. This helps you identify opportunities to either compete with or contribute to Reddit discussions.

To get started, enter your domain in the Organic Research section of Semrush and filter by the Discussions and Forums SERP feature. This helps uncover what questions are being asked, what answers are getting upvoted, and the tone users are using. Equipped with this knowledge, you can produce better content to match these queries or participate directly in Reddit discussions with genuinely helpful responses.

Reclaim Your Branded SEO Territory from Reddit

Reddit threads often rank higher than brand websites, even for branded search terms. This is because users trust peer reviews and real-world feedback. To discover where Reddit is outranking your site, add Reddit.com as a competitor in Semrush’s Position Tracking tool.

Use the Overview report to identify which branded keywords Reddit dominates. Investigate those threads to understand why they perform well. You might notice that the content contains personal experiences, FAQs, or detailed comparisons. Armed with these insights, you can enhance your own pages with richer, more relevant content that aligns better with what users are searching for.

If it makes sense, you can even join those Reddit threads as a brand—transparently and non-promotively—to add value. When done correctly, this can boost brand reputation and subtly direct users to your resources.

Discover and Fill Content Gaps

Reddit is rich in community-driven content, making it a goldmine for discovering what your audience is curious about. With Semrush’s Keyword Gap tool, you can compare your domain with Reddit.com to uncover high-potential keywords and topics that Reddit covers but you don’t.

Refine your search using include filters like “travel” or “fitness” to focus on your niche. You may uncover questions or subtopics that are underserved on your site but popular on Reddit. These gaps are opportunities to create highly-targeted blog posts, FAQs, help centre articles, or even video scripts.

Semrush can also help you identify People Also Ask queries that overlap with Reddit content. By covering these queries comprehensively on your site, you stand a better chance of competing with or even outranking Reddit content in search engine results.

With Reddit becoming more prominent in SERPs and trusted by both users and AI platforms, understanding and leveraging its presence is more important than ever. Using Semrush effectively gives marketers the edge they need to identify gaps, reclaim visibility, and participate in the conversations shaping their brand reputation.

If you’re planning to engage directly on Reddit, it’s important to follow a few key principles to make sure your presence is welcomed. Be transparent about who you are, stay authentic, and always aim to be helpful. Each subreddit has its own set of rules and culture, so take the time to understand them before jumping in. Most importantly, never sound like you’re trying to sell something—Reddit users can easily spot promotional content and usually dislike it.

Despite the caution required, brands that are investing time and energy into Reddit are already seeing positive results. James Cadwaller, co-founder and CEO of Profound, points out that Reddit is considered one of the last remaining places on the internet where users can find genuine, unfiltered opinions.

According to Profound’s research, content from Reddit plays a significant role in shaping the responses generated by AI-powered tools. This includes popular platforms like ChatGPT, Google’s AI Overviews, and Perplexity. All of these systems consistently pull from Reddit when crafting answers, making it a key source of trusted information online.

Cadwaller also shares that some of Profound’s clients have started building specific marketing strategies focused solely on Reddit. These efforts, both organic and paid, are helping them boost their visibility across AI-generated content.

As we move through 2025, Reddit remains a key platform for honest discussions and community-driven content. By using the insights and tools mentioned earlier, brands no longer have to treat Reddit like a mystery. Instead, they can use it as a smart and strategic platform to increase brand awareness, improve SEO, and strengthen their presence within AI search results.