Google Tests Conversational YouTube Search

Google Tests Conversational YouTube Search

YouTube is currently testing a new AI-powered search experience called “Ask YouTube,” which shifts the platform further towards conversational search by combining AI-generated summaries with cited video content and interactive follow-up questions. Google is...
YouTube Widens Monetisation

YouTube Widens Monetisation

YouTube has rolled out further updates to its advertiser-friendly content guidelines, opening the door for more videos covering sensitive or controversial subjects to qualify for full monetisation, provided they are handled responsibly and without graphic detail. The...
Google’s Top Searches of 2025

Google’s Top Searches of 2025

Google’s Year in Search for 2025 offers a revealing snapshot of what captured public attention over the past year, spanning global news, entertainment, technology, sport, and everyday lifestyle interests. Together, the data paints a picture of a year shaped by major...
Do Faces Boost Thumbnails?

Do Faces Boost Thumbnails?

A large-scale analysis of around 300,000 viral YouTube videos suggests that using faces in thumbnails does not automatically lead to better performance. While faces are widely used, the data shows they perform broadly the same as thumbnails without faces, with results...
Google Expands AI Partnerships

Google Expands AI Partnerships

Google has announced a major expansion of its Preferred Sources feature, opening it up to English-language users across the world. Alongside this, the company has also revealed a new pilot programme that will test AI-driven tools in partnership with several well-known...
YouTube Expands Shorts Ads With Comments

YouTube Expands Shorts Ads With Comments

YouTube has rolled out several updates to how Shorts ads work, introducing comment sections on eligible ads, new linking options for creators, and wider ad placement across mobile web browsers. The changes reflect YouTube’s push to make Shorts a stronger advertising...
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