YouTube Shorts Hits 200 Billion Daily Views

YouTube Shorts Hits 200 Billion Daily Views

YouTube Shorts has reached an impressive milestone, now drawing in around 200 billion daily views. This significant number highlights the growing popularity of short-form video content among users worldwide. Alongside this achievement, YouTube has announced it will be...
YouTube Adds Posts to Shorts Feed

YouTube Adds Posts to Shorts Feed

YouTube has introduced a new feature that places creator Posts directly within the Shorts feed. This update is designed to help content creators broaden their reach on the platform. Rather than disrupting the flow of videos, these Posts will appear seamlessly...
YouTube Begins Testing AI Overviews in Search Results

YouTube Begins Testing AI Overviews in Search Results

YouTube is now testing AI-powered overviews in search results, which highlight relevant video clips based on users’ searches. This new feature is currently being tested with a focus on product and location searches. For now, the AI Overviews will only be visible...
Driving Growth and Engagement with YouTube Shorts

Driving Growth and Engagement with YouTube Shorts

More than just virality, YouTube Shorts is capable of driving lasting impact. By using platform-specific tactics that TikTok and Instagram Reels cannot match, brands can truly stand out. YouTube Shorts has already reached 2 billion monthly users, generating around 70...

Tips for Creating Engaging Long-Form YouTube Videos

Not all content can be squeezed into a 60-second clip. Creating compelling long-form videos and video podcasts can help boost engagement and visibility on platforms like YouTube. While short-form videos are popular across social media, long-form content continues to...
YouTube Liaison Shares Tips on Mid-Roll Ad Changes

YouTube Liaison Shares Tips on Mid-Roll Ad Changes

YouTube’s Creator Liaison, Rene Ritchie, has offered guidance to content creators on how to navigate upcoming changes in mid-roll ad placements. With YouTube set to introduce automated mid-roll ads from May 12, Ritchie emphasises the importance of a strategic approach...
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