YouTube Leads UK Podcast Market

YouTube Leads UK Podcast Market

YouTube has become the UK’s most popular podcast platform, moving ahead of Spotify for the first time, according to the latest figures from Edison Research. The findings show that 29% of weekly podcast listeners aged 15 and over now use YouTube as their main...
YouTube Adds Gemini AI Search

YouTube Adds Gemini AI Search

YouTube has announced a major set of AI-driven updates at Google I/O, introducing both a new conversational search experience called “Ask YouTube” and expanded video creation tools powered by Gemini Omni. Together, these changes point towards a platform that is...
Google Tests Conversational YouTube Search

Google Tests Conversational YouTube Search

YouTube is currently testing a new AI-powered search experience called “Ask YouTube,” which shifts the platform further towards conversational search by combining AI-generated summaries with cited video content and interactive follow-up questions. Google is...
YouTube Widens Monetisation

YouTube Widens Monetisation

YouTube has rolled out further updates to its advertiser-friendly content guidelines, opening the door for more videos covering sensitive or controversial subjects to qualify for full monetisation, provided they are handled responsibly and without graphic detail. The...
Google’s Top Searches of 2025

Google’s Top Searches of 2025

Google’s Year in Search for 2025 offers a revealing snapshot of what captured public attention over the past year, spanning global news, entertainment, technology, sport, and everyday lifestyle interests. Together, the data paints a picture of a year shaped by major...
Do Faces Boost Thumbnails?

Do Faces Boost Thumbnails?

A large-scale analysis of around 300,000 viral YouTube videos suggests that using faces in thumbnails does not automatically lead to better performance. While faces are widely used, the data shows they perform broadly the same as thumbnails without faces, with results...
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