by Nikka | Jul 4, 2025 | Digital Marketing
An SEO professional has claimed on social media that removing meta descriptions from live websites actually led to an increase in traffic. According to this test, the absence of meta descriptions allowed Google to generate its own snippets, which, in this specific...
by Nikka | Jul 3, 2025 | Google, YouTube
YouTube is tightening its monetisation policies to clamp down on mass-produced and repetitious content, aiming to keep its platform authentic and engaging. Set to take effect from 15 July 2025, the update specifically targets channels that rely heavily on inauthentic...
by Nikka | Jul 3, 2025 | Google
Cloudflare has introduced a new “pay per crawl” feature that allows website publishers to block AI crawlers by default, or to choose whether to allow access in exchange for payment. This change has quickly ignited debate across the SEO industry, with questions...
by Nikka | Jul 2, 2025 | Google
A recent study has uncovered that Google’s new AI Mode tends to return different URLs for the same search query around 91% of the time. This sheds light on how the system selects and rotates its sources. The analysis, which looked at 10,000 keywords, found that...
by Nikka | Jul 2, 2025 | Google
Of course! Here’s a rewritten, longer version divided into clear paragraphs using British English, and structured to look original: Google has clarified that its core updates are based on long-term signals rather than sudden bursts of spammy backlinks or recent...
by Nikka | Jun 30, 2025 | Google
Google has introduced a new algorithm called MUVERA, which stands for multi-vector retrieval algorithm. This new approach is designed to improve the speed of search results and handle more complex queries more effectively. According to Google, MUVERA doesn’t...
by Nikka | Jun 30, 2025 | YouTube
ouTube has started testing new experimental AI features aimed at making it easier for users to discover videos. Among these tools are a search carousel powered by artificial intelligence and a conversational assistant. The AI-driven search carousel is currently being...
by Nikka | Jun 27, 2025 | Google
Google Ads has rolled out a new feature aimed at simplifying how advertisers test broad match keywords within Smart Bidding campaigns. This update could be a game-changer for marketers looking to streamline their A/B testing processes without having to duplicate...
by Nikka | Jun 27, 2025 | Google
Google has started trialling a new feature called “Preferred Sources”, aimed at giving users more control over the news content they see in search results. This latest experiment lets individuals customise their Top Stories carousel by choosing news...
by Nikka | Jun 26, 2025 | Google
Google’s recently spotted srsltid parameter is now appearing on homepage and blog URLs, raising concerns among marketers and SEO professionals. While it doesn’t appear to have an effect on website rankings, it is creating challenges for tracking and reporting accuracy...
