by Nikka | May 4, 2026 | Google
Google has offered further insight into how artificial intelligence is being used within Search, with one of its senior engineers explaining why these systems can sometimes feel difficult to fully understand. Nikola Todorovic, Director of Software Engineering at...
by Nikka | May 1, 2026 | Google
Google has rolled out a fresh update to its AI Max platform, introducing new tools designed to give advertisers greater control while still benefiting from automation. The latest additions focus on improving how campaigns are guided and ensuring that messaging remains...
by Nikka | May 1, 2026 | Google
A new report suggests that AI-driven search results are often sending users to local websites rather than global brands, particularly in markets outside the United States. Digital marketing expert Aleyda Solis analysed around 87 million AI search visits across ten...
by Nikka | Apr 28, 2026 | YouTube, Google
YouTube is currently testing a new AI-powered search experience called “Ask YouTube,” which shifts the platform further towards conversational search by combining AI-generated summaries with cited video content and interactive follow-up questions. Google is...
by Nikka | Apr 28, 2026 | Digital Marketing, Google
GoDaddy is being accused of transferring a long-held domain name out of a customer’s account without proper authorisation or the required supporting checks. According to the account, the change was processed as part of a routine domain update request, but the wrong...
by Nikka | Apr 28, 2026 | Google, Digital Marketing
Microsoft has given a first look at several upcoming AI reporting features for Bing Webmaster Tools, expanding how website owners may soon be able to track visibility within AI-powered search results. The preview was shared by Krishna Madhavan, Principal Product...
by Nikka | Apr 27, 2026 | Google
A new analysis from Seer Interactive shows that AI Overview performance data can look more dramatic than it really is, with brand-cited pages seeing a sharp fall in click-through rate (CTR) even while actual clicks remained relatively stable. According to the report,...
by Nikka | Apr 27, 2026 | Google
Google’s Head of Search, Liz Reid, has continued to defend the impact of AI Overviews on publisher traffic, arguing that the feature is not removing meaningful visits but instead reducing what she describes as “bounce clicks”. Her comments were made during an...
by Nikka | Apr 23, 2026 | Google
Clicks have been a long-running topic in SEO discussions, often treated as either an important ranking factor or dismissed entirely depending on who you ask. Over time, the general understanding within the industry has become clearer: clicks are not a direct ranking...
by Nikka | Apr 23, 2026 | Google
Google’s advertising division has quietly introduced a new job listing that points to how parts of the company are beginning to approach AI-driven search in a different way. The role, titled GEO Partner Manager, Performance Solutions, sits within Google’s Large...
