by Nikka | Apr 14, 2026 | Google
Google’s John Mueller has provided a detailed explanation of how the search engine decides which URL to treat as the canonical version when multiple pages appear to contain the same or very similar content. His comments also help explain why Google sometimes selects a...
by Nikka | Apr 14, 2026 | Digital Marketing
Google CEO Sundar Pichai’s recent appearance in a long-form interview with Stripe CEO Patrick Collison has drawn attention for his description of search evolving into an “agent manager”. The idea points towards a future where users no longer simply browse links, but...
by Nikka | Apr 10, 2026 | Google
A detailed analysis of Google’s March core update in Germany has revealed a clear imbalance in search performance, with far more websites losing visibility than gaining it. The findings, published by SISTRIX, highlight how different sectors were affected in very...
by Nikka | Apr 10, 2026 | Google
The idea that links from low-quality or penalised websites can harm other sites has been widely discussed in the SEO industry for years. Many website owners worry that receiving a link from a “bad” site could negatively impact their rankings. However, recent comments...
by Nikka | Apr 10, 2026 | Google
Understanding what drives organic traffic growth has always been a key focus for website owners, marketers, and SEO professionals. A recent analysis of over 400 websites provides fresh insight into this topic, highlighting patterns that appear to influence whether a...
by Nikka | Apr 8, 2026 | Google
A recent Ipsos survey has highlighted growing consumer concerns about the presence of advertisements in AI-powered search results. As AI search tools such as ChatGPT and Google AI Mode continue to expand, many users are signalling that ads could undermine their...
by Nikka | Apr 8, 2026 | Google, Digital Marketing
A discussion within the search marketing community has recently drawn attention to how the term “guru” is being used in SEO circles. The conversation began when an Indian search professional shared her concerns about the way the word is often applied, particularly...
by Nikka | Apr 8, 2026 | Google
A recent discussion from Google has sparked fresh debate around a topic that often worries website owners and SEO professionals alike—website size. As modern websites continue to grow, many assume that larger pages automatically mean poorer performance. However,...
by Nikka | Apr 6, 2026 | Google
Recent data indicates that ChatGPT Search is citing fewer websites per response, a shift that coincides with the rollout of GPT-5.3 Instant as the default model. While the AI continues to explore each site in depth, it now draws on a smaller number of sources overall....
by Nikka | Apr 6, 2026 | Google, Digital Marketing
Matt Mullenweg has publicly criticised Cloudflare following its introduction of a new platform called EmDash, which the company described as a “spiritual successor” to WordPress. His response quickly gained attention, particularly due to a sharp remark referencing a...
