by Nikka | Apr 15, 2026 | Google
Google has updated its spam reporting documentation, making it clearer that user-submitted reports may now be used not only to improve automated systems but also to initiate manual actions against websites that are found to be in breach of its spam policies. The...
by Nikka | Apr 14, 2026 | Google
Google’s recent direction towards “agentic” search, highlighted by Sundar Pichai and reinforced through new product updates, points to a fundamental shift in how the web is being used. Rather than simply returning lists of links, search is increasingly moving towards...
by Nikka | Apr 14, 2026 | Uncategorized
Google has introduced a new addition to its spam policies that specifically targets websites interfering with browser back button functionality. “Back button hijacking” is now officially classed as a violation under Google’s malicious practices guidelines, with...
by Nikka | Apr 14, 2026 | Google
Google’s John Mueller has provided a detailed explanation of how the search engine decides which URL to treat as the canonical version when multiple pages appear to contain the same or very similar content. His comments also help explain why Google sometimes selects a...
by Nikka | Apr 14, 2026 | Digital Marketing
Google CEO Sundar Pichai’s recent appearance in a long-form interview with Stripe CEO Patrick Collison has drawn attention for his description of search evolving into an “agent manager”. The idea points towards a future where users no longer simply browse links, but...
by Nikka | Apr 10, 2026 | Google
A detailed analysis of Google’s March core update in Germany has revealed a clear imbalance in search performance, with far more websites losing visibility than gaining it. The findings, published by SISTRIX, highlight how different sectors were affected in very...
by Nikka | Apr 10, 2026 | Google
The idea that links from low-quality or penalised websites can harm other sites has been widely discussed in the SEO industry for years. Many website owners worry that receiving a link from a “bad” site could negatively impact their rankings. However, recent comments...
by Nikka | Apr 10, 2026 | Google
Understanding what drives organic traffic growth has always been a key focus for website owners, marketers, and SEO professionals. A recent analysis of over 400 websites provides fresh insight into this topic, highlighting patterns that appear to influence whether a...
by Nikka | Apr 8, 2026 | Google
A recent Ipsos survey has highlighted growing consumer concerns about the presence of advertisements in AI-powered search results. As AI search tools such as ChatGPT and Google AI Mode continue to expand, many users are signalling that ads could undermine their...
by Nikka | Apr 8, 2026 | Google, Digital Marketing
A discussion within the search marketing community has recently drawn attention to how the term “guru” is being used in SEO circles. The conversation began when an Indian search professional shared her concerns about the way the word is often applied, particularly...
