by Nikka | Apr 27, 2026 | Google
Google’s Head of Search, Liz Reid, has continued to defend the impact of AI Overviews on publisher traffic, arguing that the feature is not removing meaningful visits but instead reducing what she describes as “bounce clicks”. Her comments were made during an...
by Nikka | Apr 23, 2026 | Google
Clicks have been a long-running topic in SEO discussions, often treated as either an important ranking factor or dismissed entirely depending on who you ask. Over time, the general understanding within the industry has become clearer: clicks are not a direct ranking...
by Nikka | Apr 23, 2026 | Google
Google’s advertising division has quietly introduced a new job listing that points to how parts of the company are beginning to approach AI-driven search in a different way. The role, titled GEO Partner Manager, Performance Solutions, sits within Google’s Large...
by Nikka | Apr 23, 2026 | Google
Google and WooCommerce have announced a new update that significantly changes how online stores can sell their products. Through the Google for WooCommerce extension, merchants can now connect their stores directly to YouTube, allowing them to sell products within...
by Nikka | Apr 21, 2026 | Google
Google is continuing to reshape its Search experience with a new set of features that move the platform further towards a task-based model. Instead of simply returning links and information, Search is increasingly being designed to help users complete real-world...
by Nikka | Apr 21, 2026 | Google
The European Commission has set out early proposals that could require Google to share parts of its search data with competing search engines and eligible AI chatbots operating in the European Union and European Economic Area. The move is part of wider efforts under...
by Nikka | Apr 21, 2026 | Google
A large-scale study analysing nearly 69 million AI crawler visits has provided new insight into how websites gain visibility in AI-driven search. The research, based on data from over 850,000 websites, highlights clear patterns in how artificial intelligence systems...
by Nikka | Apr 21, 2026 | Google
Google has released updated guidance explaining how websites can improve their chances of appearing with “Read more” deep links in search results. While the feature itself is not new, the added documentation provides clearer direction for developers and SEO...
by Nikka | Apr 15, 2026 | Google, Digital Marketing
Google has confirmed it is retiring Dynamic Search Ads (DSA) and transitioning their functionality into a new system called AI Max. From September, existing campaigns using DSA, automatically created assets, and certain broad match settings will be automatically...
by Nikka | Apr 15, 2026 | Digital Marketing
A recent issue within Google Search Console has caused confusion among website owners and SEO professionals after some users received unexpected notifications suggesting that Google only began tracking search impressions on 12 April 2026. The message implied a new...
