by Nikka | Jul 2, 2026 | Google
A recent study has challenged one of Google’s key arguments about the impact of AI Overviews on website traffic. While the research confirms that AI-generated summaries reduce the number of organic clicks websites receive, it found little evidence that the...
by Nikka | Jul 2, 2026 | Google
OpenAI appears to be preparing a significant expansion of advertising within ChatGPT, with new job listings suggesting the company is developing a wider range of ad formats. The vacancies point towards future support for image, video, native and conversational...
by Nikka | Jun 30, 2026 | Google
Google has set out a clear defence of its approach to training AI models, stating that using publicly available web content should continue to fall under fair use protections. The company also highlights opt-out tools and potential commercial partnerships as part of...
by Nikka | Jun 30, 2026 | Google
Google’s VP and Head of Search, Liz Reid, has suggested that personalised search results and the use of preferred sources may actually benefit smaller and niche publishers, rather than push them further into obscurity as some critics fear. Her comments were made in...
by Nikka | Jun 30, 2026 | Google
Meta descriptions have been a long-standing part of SEO, but opinions about their value continue to differ. Some marketers believe they are no longer worth the effort because Google frequently rewrites them in search results. However, a well-written meta description...
by Nikka | Jun 24, 2026 | Google
Artificial intelligence is continuing to move beyond simple chatbots and one-off prompts. The latest development comes from Anthropic, which has introduced a new feature called Claude Tag. The tool allows employees to assign tasks to Claude directly within Slack...
by Nikka | Jun 24, 2026 | Google
A serious security vulnerability has been discovered in the popular Ultimate Member WordPress plugin, potentially affecting up to 200,000 websites. The flaw could allow attackers to gain control of user accounts by exposing password reset links, creating a pathway to...
by Nikka | Jun 24, 2026 | Google
A senior researcher at Google DeepMind has highlighted significant security concerns surrounding the widespread deployment of AI agents, warning that current systems are still vulnerable to manipulation and exploitation. Speaking in a recent interview, Nenad Tomašev,...
by Nikka | Jun 23, 2026 | Google
New research from Similarweb suggests that when brands are recommended by AI tools such as ChatGPT, they are significantly more likely to receive visits to their websites in the days that follow. The findings indicate a clear link between AI-driven recommendations and...
by Nikka | Jun 23, 2026 | Google
Google Warns Against Using Markdown for AI SEO Optimisation Google’s John Mueller and Martin Splitt have advised caution when it comes to relying on markdown as a separate format for AI search optimisation. According to them, this approach may introduce unnecessary...
