The Complete Guide to Shopify SEO

The Complete Guide to Shopify SEO

Shopify has quickly risen to become a top online shopping platform, offering an effective alternative to Amazon for retailers of all sizes. While Shopify simplifies many aspects of running an online store, there are still various ways to enhance your shop’s SEO....
What is Generative Engine Optimization (GEO)?

What is Generative Engine Optimization (GEO)?

In today’s fast-changing digital marketing world, staying updated with new innovations is essential. Generative Engine Optimization (GEO) is a recent breakthrough that’s changing how people search and interact with online information.  This guide will provide an...
Impact of Google’s Monopoly Verdict

Impact of Google’s Monopoly Verdict

Search marketers are concerned about the long-term effects of the recent ruling that found Google to be an illegal monopoly. The decision, which followed a 10-week trial last year, raises questions about potential market disruptions and how penalties will be...
11 Must-Have Tools for Effective Local SEO

11 Must-Have Tools for Effective Local SEO

I use a variety of local SEO tools daily, ranging from Chrome extensions to rank trackers and Google products. These tools provide essential data and insights that guide my clients’ SEO strategies effectively.  Among the many tools I rely on, a few stand out as...
Google AI Tool Creates Menus from Images

Google AI Tool Creates Menus from Images

Google has launched a new feature that leverages AI to help users create a detailed menu directly from a photo. This tool aims to simplify the process of updating or creating menus for restaurants and cafés. To use this feature, navigate to the Edit Menu button on...
>