by Nikka | Oct 25, 2024 | Google
A Google Search Advocate has provided guidance on how to diagnose crawling issues, emphasising the importance of examining shared infrastructure when multiple domains are impacted. Key Points: When Google halts crawling across several domains, shared infrastructure,...
by Nikka | Oct 25, 2024 | Digital Marketing
Standard PPC ad personalization falls short in today’s competitive landscape, often failing to capture customer interest and resulting in higher costs due to low engagement. Modern consumers expect more relevant, personalised content that speaks directly to their...
by Nikka | Oct 24, 2024 | Uncategorized
Establishing clear and measurable goals is essential for evaluating success in SEO. Goals become even more effective when they are aligned with a well-defined strategy that directs the tactics employed to achieve them. Without clear goals, it can be challenging to...
by Nikka | Oct 23, 2024 | Digital Marketing
I believe in maintaining a healthy work-life balance. When I manage to disconnect from work, I become a more effective SEO and a better person overall. This is why I think we should be cautious about labelling situations as “SEO emergencies.” An SEO...
by Nikka | Oct 23, 2024 | Digital Marketing
Google’s John Mueller has provided valuable insights for site owners on how to effectively manage outdated AMP subdomains. His recommendations aim to assist webmasters in making informed decisions regarding legacy AMP content, which may no longer serve its original...
