Why Bigger Websites Don’t Matter, Says Google

Why Bigger Websites Don’t Matter, Says Google

A recent discussion from Google has sparked fresh debate around a topic that often worries website owners and SEO professionals alike—website size. As modern websites continue to grow, many assume that larger pages automatically mean poorer performance. However,...
ChatGPT Search Cites Fewer Sites

ChatGPT Search Cites Fewer Sites

Recent data indicates that ChatGPT Search is citing fewer websites per response, a shift that coincides with the rollout of GPT-5.3 Instant as the default model. While the AI continues to explore each site in depth, it now draws on a smaller number of sources overall....
Mullenweg to Cloudflare: Back Off WordPress

Mullenweg to Cloudflare: Back Off WordPress

Matt Mullenweg has publicly criticised Cloudflare following its introduction of a new platform called EmDash, which the company described as a “spiritual successor” to WordPress. His response quickly gained attention, particularly due to a sharp remark referencing a...
Agentic AI Shopping Unlikely to Impact SEO

Agentic AI Shopping Unlikely to Impact SEO

Major technology companies such as Google, OpenAI, and Shopify are increasingly promoting what they see as the next step in artificial intelligence: agentic AI shopping. The idea is simple but ambitious. Instead of browsing and buying products yourself, you instruct...
WordPress Real-Time Editing Under Fire

WordPress Real-Time Editing Under Fire

WordPress has postponed the release of its much-anticipated version 7.0, largely due to stability concerns surrounding its new real-time collaboration (RTC) feature. The delay has sparked debate within the community, with some questioning whether the feature should be...
Google: Page Size Is Growing – Why It Matters

Google: Page Size Is Growing – Why It Matters

Google’s Search Relations team recently examined the issue of webpage size and its impact on crawling in a new episode of the Search Off the Record podcast. Over the past decade, web pages have expanded nearly threefold, raising questions about performance,...
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