GA4 Tracks AI Traffic, FAQ Results Gone

GA4 Tracks AI Traffic, FAQ Results Gone

This week’s SEO Pulse brings a series of updates that reshape how AI-driven traffic is measured, how structured data is being interpreted, and how major publishers are preparing for a future with less reliance on search. From Google Analytics introducing AI assistant...
Google Calls AEO and GEO ‘Still SEO’

Google Calls AEO and GEO ‘Still SEO’

Google has released a new guidance document aimed at helping website owners understand how to appear in its generative AI features, including AI Overviews and AI Mode. The update builds on earlier documentation from 2025, but this version goes further by giving...
SERP FAQ Removal Weakens Schema Value

SERP FAQ Removal Weakens Schema Value

Schema markup hasn’t disappeared, but its role as a shortcut to AI citations looks much weaker following Google’s removal of FAQ rich results and new research from Ahrefs. Google has steadily reduced visible rewards for structured data over the past few years,...
Liquid Web Plugin Rebrand Backlash

Liquid Web Plugin Rebrand Backlash

Liquid Web Plugin Rebrand Sparks User Backlash Liquid Web has faced widespread criticism after rolling several well-known WordPress plugin products into a new, consolidated software lineup. The sudden restructuring and rebranding process caught many users off guard,...
Condé Nast CEO: No Search Traffic

Condé Nast CEO: No Search Traffic

Condé Nast is preparing for a future in which search engines contribute only a minimal share of overall traffic, with CEO Roger Lynch advising teams to plan as though search could eventually fall to near zero. In an interview on TBPN, Lynch explained that the company...
Google ALDRIFT: AI Answers Beyond Plausible

Google ALDRIFT: AI Answers Beyond Plausible

Researchers at Google are exploring new ways to improve how artificial intelligence generates answers, with a focus on making responses more reliable and useful in real-world situations. A newly published research paper introduces a framework called ALDRIFT, which...
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