by Nikka | Feb 27, 2026 | Google, Digital Marketing
Joost de Valk, the founder of Yoast SEO, has announced that he is stepping away from FAIR, a project supported by the Linux Foundation that aims to create an independent and federated repository for themes and plugins. The FAIR project was launched in mid-2025 at a...
by Nikka | Feb 25, 2026 | Google
For many media buyers, reviewing campaigns in Meta Ads Manager has become a weekly ritual. They open dashboards, scan metrics, and quickly decide which campaigns or ads are “winners” and which are “losers.” If a campaign shows a positive ROAS, it’s celebrated; if not,...
by Nikka | Feb 25, 2026 | Google
Generative AI platforms like ChatGPT have embraced search engine optimisation (SEO) as a core part of their growth strategy, despite claims online that AI could undermine this traditional marketing channel. Examining how ChatGPT, Perplexity, and Claude perform in...
by Nikka | Feb 24, 2026 | Google, Digital Marketing
SerpApi, a provider of search engine results APIs, has filed a motion in a US federal court seeking the dismissal of Google’s DMCA lawsuit. The move challenges whether Google has the legal right to bring a copyright-based claim over search results that display content...
by Nikka | Feb 24, 2026 | Google
Early data is beginning to reveal how Google’s February 2026 Discover core update is reshaping the type of content users see in their feeds across the United States. A new analysis from NewzDash suggests that while the update has expanded the range of topics shown to...
by Nikka | Feb 23, 2026 | Google
Google’s John Mueller recently addressed a common question about why a sitemap submitted in Search Console might trigger a fetch error, even when server logs indicate that GoogleBot has successfully accessed it. The query, raised on Reddit, came from a webmaster who...
