Google Could Share Search Data With Rivals

Google Could Share Search Data With Rivals

The European Commission has set out early proposals that could require Google to share parts of its search data with competing search engines and eligible AI chatbots operating in the European Union and European Economic Area. The move is part of wider efforts under...
68 Million AI Visits Reveal Search Visibility Insights

68 Million AI Visits Reveal Search Visibility Insights

A large-scale study analysing nearly 69 million AI crawler visits has provided new insight into how websites gain visibility in AI-driven search. The research, based on data from over 850,000 websites, highlights clear patterns in how artificial intelligence systems...
Google’s ‘Read More’ Link Tips

Google’s ‘Read More’ Link Tips

Google has released updated guidance explaining how websites can improve their chances of appearing with “Read more” deep links in search results. While the feature itself is not new, the added documentation provides clearer direction for developers and SEO...
Google Replaces DSAs With AI Max

Google Replaces DSAs With AI Max

Google has confirmed it is retiring Dynamic Search Ads (DSA) and transitioning their functionality into a new system called AI Max. From September, existing campaigns using DSA, automatically created assets, and certain broad match settings will be automatically...
Google Helps SEOs Remove Spammy Sites

Google Helps SEOs Remove Spammy Sites

Google has updated its spam reporting documentation, making it clearer that user-submitted reports may now be used not only to improve automated systems but also to initiate manual actions against websites that are found to be in breach of its spam policies. The...
Google’s Agentic Search Is Already Disrupting SEO

Google’s Agentic Search Is Already Disrupting SEO

Google’s recent direction towards “agentic” search, highlighted by Sundar Pichai and reinforced through new product updates, points to a fundamental shift in how the web is being used. Rather than simply returning lists of links, search is increasingly moving towards...
>