by Nikka | Jan 30, 2025 | Google
YouTube is emerging as a major alternative search platform, with marketers shifting their focus from traditional rankings to securing visibility in search snippets and direct answers. As search behaviour evolves, appearing in featured snippets and AI-generated...
by Nikka | Jan 29, 2025 | Google
Google has unveiled Meridian, an open-source marketing tool that leverages advanced modelling techniques to optimise advertising budgets and measure the overall effectiveness of campaigns. This cutting-edge tool is designed to provide deeper insights into ad spend,...
by Nikka | Jan 29, 2025 | Google
Understanding Google Ads’ exact match keywords is essential for advertisers aiming to refine their targeting strategies. Over the years, Google has adjusted how exact match functions, making it more flexible while still allowing for precise audience reach. This...
by Nikka | Jan 28, 2025 | Google
YouTube has unveiled how its recommendation system is evolving in 2025, highlighting the significant role of AI, viewer satisfaction, contextual relevance, and multilingual tools in shaping its algorithms. These advancements aim to create a more personalised and...
by Nikka | Jan 28, 2025 | Google
YouTube has unveiled a new advertising option that allows brands to take exclusive control of its most prominent ad space, the Masthead, on an hourly basis. Known as the Cost-Per-Hour (CPH) Masthead, this feature introduces a transformative way for marketers to...
by Nikka | Jan 27, 2025 | Google
Google has recently updated its Search Quality Rater Guidelines, bringing attention to the evolving landscape of AI-generated content and new forms of spam. These changes are significant for anyone in the search engine optimisation (SEO) space, as they provide more...