Google’s Take on SEO Structure

Google’s Take on SEO Structure

Google’s John Mueller has shared his view on how websites should handle category folder structures on multilingual sites, and his comments suggest that SEO concerns around this issue may be overstated in many cases. The discussion began after a question was posted on...
Google Ads Rolls Out 3 Updates

Google Ads Rolls Out 3 Updates

Google Ads has announced three important updates to its bidding and budgeting tools, giving advertisers new ways to grow campaign performance while also improving how budget-restricted campaigns are managed. The changes, revealed by Google Ads Liaison Ginny Marvin,...
Publishers vs Common Crawl Scraping

Publishers vs Common Crawl Scraping

Digital Content Next (DCN), a US trade organisation representing digital publishers, has issued a cease and desist notice to the Common Crawl Foundation, demanding it stop collecting publisher content and remove material already stored in its datasets. The move,...
Claude Leads AI Traffic Growth

Claude Leads AI Traffic Growth

Claude recorded the strongest referral traffic growth among all AI platforms tracked in SE Ranking’s latest dataset this year. Although it remains the smallest contributor overall, its rapid rise has made it the fastest-expanding source of AI-driven traffic. The data...
AI Search Engines Assign Roles to Sources

AI Search Engines Assign Roles to Sources

Research from BrightEdge comparing citations in ChatGPT and Google AI Overviews indicates that AI search systems are doing more than simply pulling information from the web. Instead, they appear to assign different “roles” to the same platforms, treating sites such as...
Brand Signals Overtake Backlinks in AI SEO

Brand Signals Overtake Backlinks in AI SEO

A panel of SEO specialists at WordCamp Europe discussed how artificial intelligence is reshaping search visibility and what businesses need to prioritise to remain competitive. While opinions differed on how disruptive AI truly is, there was broad agreement that...
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