Marketing Leaders Adapt to Google & AI Search Strategies

Marketing Leaders Adapt to Google & AI Search Strategies

YouTube is emerging as a major alternative search platform, with marketers shifting their focus from traditional rankings to securing visibility in search snippets and direct answers. As search behaviour evolves, appearing in featured snippets and AI-generated...

Google Launches Open-Source “Meridian” Marketing Model

Google has unveiled Meridian, an open-source marketing tool that leverages advanced modelling techniques to optimise advertising budgets and measure the overall effectiveness of campaigns. This cutting-edge tool is designed to provide deeper insights into ad spend,...
Exact Match Keywords in Google Ads Explained

Exact Match Keywords in Google Ads Explained

Understanding Google Ads’ exact match keywords is essential for advertisers aiming to refine their targeting strategies. Over the years, Google has adjusted how exact match functions, making it more flexible while still allowing for precise audience reach. This...
Understanding YouTube’s Recommendation System in 2025

Understanding YouTube’s Recommendation System in 2025

YouTube has unveiled how its recommendation system is evolving in 2025, highlighting the significant role of AI, viewer satisfaction, contextual relevance, and multilingual tools in shaping its algorithms. These advancements aim to create a more personalised and...
YouTube Tests Cost-Per-Hour Ads

YouTube Tests Cost-Per-Hour Ads

YouTube has unveiled a new advertising option that allows brands to take exclusive control of its most prominent ad space, the Masthead, on an hourly basis. Known as the Cost-Per-Hour (CPH) Masthead, this feature introduces a transformative way for marketers to...
Google Updates Search Rater Guidelines: Key Insights

Google Updates Search Rater Guidelines: Key Insights

Google has recently updated its Search Quality Rater Guidelines, bringing attention to the evolving landscape of AI-generated content and new forms of spam. These changes are significant for anyone in the search engine optimisation (SEO) space, as they provide more...
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