by Nikka | Jan 8, 2026 | Google
Google Search Advocate John Mueller has weighed in on the ongoing discussion around SEO versus GEO, urging businesses to take a step back and assess how AI fits into their overall traffic strategy rather than focusing on labels or trends. Mueller was responding to a...
by Nikka | Jan 7, 2026 | Google
An investigation by The Guardian has claimed that Google’s AI Overviews provided misleading or inaccurate information in response to certain health-related searches. Google has challenged the findings, arguing that many of the examples reviewed were taken from...
by Nikka | Jan 7, 2026 | Google
Google Ads has quietly introduced a new AI system aimed at improving the detection of policy breaches and malicious activity among advertisers. The company released a research paper on 31 December 2025 detailing the new model, which represents a significant upgrade...
by Nikka | Jan 6, 2026 | Google
Google Ads has recently upgraded its Creator Partnerships feature, adding new tools designed to simplify the process of managing YouTube creators at scale. These improvements aim to make it easier for advertisers to discover creators, streamline communications, and...
by Nikka | Jan 6, 2026 | Google
Reddit has unveiled Max campaigns, a new automated campaign type aimed at simplifying setup, enhancing performance, and giving advertisers deeper insights into their audiences. The feature is currently in beta for campaigns targeting traffic and conversions. The...
by Nikka | Jan 6, 2026 | Google
Within the space of a single week, senior figures from Microsoft and Google shared views on growing criticism around artificial intelligence, offering similar perspectives on how the debate should be framed. Rather than focusing on whether AI outputs are high or low...
