Google December 2025 Core Update Released

Google December 2025 Core Update Released

Google has officially launched its December 2025 core update, marking the third major algorithm update of the year. The rollout began on 11 December 2025 and is expected to take up to three weeks to complete, according to Google’s Search Status Dashboard. This update...
Shopify Introduces Product Network

Shopify Introduces Product Network

Shopify has introduced the Product Network, a new system designed to help advertisers connect with shoppers across multiple merchant stores by showing contextually relevant products, even if the store a shopper is browsing doesn’t carry them. The concept is...
Protecting Your Brand in PPC

Protecting Your Brand in PPC

Many businesses are unaware of just how much branded traffic they lose every day due to unauthorised bidding, affiliate misuse, and deceptive ads. These issues often go unnoticed until costs rise or competitors begin appearing above you when someone searches for your...
Google Faces EU Probe Over Content Use

Google Faces EU Probe Over Content Use

Google is facing a formal investigation by the European Commission over concerns that its artificial intelligence practices may breach EU competition rules. These rules are designed to prevent companies with a dominant market position from abusing their power. The...
Google Confirms Continuous Core Updates

Google Confirms Continuous Core Updates

Google has updated its official core updates documentation to better explain how changes to its search ranking systems actually work in practice. The new wording highlights that updates are not limited to the major, named core updates that are announced a few times...
Google Tests Social Insights in Search Console

Google Tests Social Insights in Search Console

Google Search Console is trialling a new feature that allows website owners to view how their linked social media channels are performing in Google Search. This development aims to give a more unified view of digital performance. Previously, website owners had to...
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