Google’s llms.txt Advice Varies by Product

Google’s llms.txt Advice Varies by Product

Google’s latest guidance around llms.txt has created some confusion in the SEO and development community, as different Google products appear to treat the file in different ways. While Google Search clearly states that it is not required for AI-driven search features,...
Google Launches Universal Cart at I/O

Google Launches Universal Cart at I/O

Google unveiled its new Universal Cart at Google I/O 2026, introducing an AI-driven shopping system designed to work across Search, Gemini, YouTube, Gmail, and participating retail partners. The feature marks a major move towards “agentic commerce”, where Google’s AI...
GA4 Tracks AI Traffic, FAQ Results Gone

GA4 Tracks AI Traffic, FAQ Results Gone

This week’s SEO Pulse brings a series of updates that reshape how AI-driven traffic is measured, how structured data is being interpreted, and how major publishers are preparing for a future with less reliance on search. From Google Analytics introducing AI assistant...
Google Calls AEO and GEO ‘Still SEO’

Google Calls AEO and GEO ‘Still SEO’

Google has released a new guidance document aimed at helping website owners understand how to appear in its generative AI features, including AI Overviews and AI Mode. The update builds on earlier documentation from 2025, but this version goes further by giving...
SERP FAQ Removal Weakens Schema Value

SERP FAQ Removal Weakens Schema Value

Schema markup hasn’t disappeared, but its role as a shortcut to AI citations looks much weaker following Google’s removal of FAQ rich results and new research from Ahrefs. Google has steadily reduced visible rewards for structured data over the past few years,...
Liquid Web Plugin Rebrand Backlash

Liquid Web Plugin Rebrand Backlash

Liquid Web Plugin Rebrand Sparks User Backlash Liquid Web has faced widespread criticism after rolling several well-known WordPress plugin products into a new, consolidated software lineup. The sudden restructuring and rebranding process caught many users off guard,...
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