by Nikka | Feb 11, 2025 | Digital Marketing
A recent study from Rutgers University has found that Americans place more trust in artificial intelligence (AI) than in social media. This shift in perception highlights how AI is increasingly seen as a more reliable source of information and decision-making compared...
by Nikka | Jan 30, 2025 | Digital Marketing
DeepSeek, a Chinese AI chatbot, has been dominating App Store downloads, but it has faced significant criticism for its poor performance in accuracy tests. Despite its popularity, the chatbot has failed 83% of accuracy tests, placing it a lowly 10th out of 11 AI...
by Nikka | Jan 7, 2025 | Digital Marketing
Choosing the right keywords for your pay-per-click (PPC) campaigns is essential for improving ad targeting. The better your keywords, the higher your click-through rates and return on investment (ROI) will be. But the real question is: how do you find those ideal...
by Nikka | Dec 17, 2024 | Digital Marketing
During my session at SMX Next, I delved into the topic of audience saturation, offering insights on how to avoid falling into this common trap. In that session, I covered several key points, which I’ll summarise here for you: Firstly, we looked at what audience...
by Nikka | Nov 26, 2024 | Digital Marketing, Google
What lies ahead for the future of search? The emergence of AI-driven search engines such as ChatGPT, Google Gemini, and others has brought about a seismic shift in how we discover and interact with information. Let’s explore five key GEO trends that are shaping this...
by Nikka | Nov 25, 2024 | Digital Marketing
Take the next step in your search marketing career with exciting opportunities in SEO, PPC, and digital marketing. Whether you’re an experienced professional or just starting out, now is the perfect time to explore open roles in this dynamic industry. Numerous...
