by Nikka | Sep 27, 2024 | Digital Marketing
WordPress has made the significant decision to ban WP Engine, a prominent managed web hosting service that caters specifically to WordPress sites. This action has resulted in thousands of websites being unable to add or update their plugins and themes. The...
by Nikka | Sep 27, 2024 | Google
OpenAI has announced that its new “o1” model is designed to excel in complex reasoning tasks. The company claims the model outperforms humans in areas such as mathematics, coding, and scientific tests. Key points highlighted by OpenAI include the...
by Nikka | Sep 26, 2024 | Digital Marketing
Backlinks remain crucial in SEO today, but there is a greater emphasis on their quality and strategic placement. The current approach to link acquisition combines traditional methods with new strategies, resulting in a more organic online presence. An example of this...
by Nikka | Sep 26, 2024 | Google
Understanding Google star ratings can help you enhance your business’s online reputation, build trust, and drive more conversions. In the past, a five-star review might have only been showcased on your website. Now, Google has made these ratings highly visible on...
by Nikka | Sep 25, 2024 | Google
Stay up-to-date with the latest changes to Google Business Profile, and learn how to update its features to keep your profile visible and engaging. Claiming and optimising a Google Business Profile is one of the most effective local SEO strategies to help local...
by Nikka | Sep 24, 2024 | Digital Marketing
Differentiate your business in competitive markets by using local influencer marketing. Partnering with trusted influencers can enhance your online presence and engage local customers effectively. Small businesses continually strive to distinguish themselves in busy...
by Nikka | Sep 23, 2024 | Facebook
Google has started automatically showcasing social media posts on Google Business Profiles. Key Points: Social media posts will now be displayed automatically on Google Business Profiles. Businesses have the option to manage their connected social media profiles. Each...
by Nikka | Sep 23, 2024 | Digital Marketing, Google
For business owners and digital marketers, understanding your local search ranking on Google is essential for attracting nearby customers and boosting your online visibility. The way your business appears in search results can make a significant impact on customer...
by Nikka | Sep 20, 2024 | Digital Marketing, Google
Google has unveiled an exciting new feature for its Gemini AI platform called Gems. This feature enables users to create and customise specialised AI experts, which are designed to make specific tasks, such as SEO, more efficient and effective. With the introduction...
by Nikka | Sep 20, 2024 | Uncategorized
Google is discontinuing its Business Profile chat feature by 31st July, advising businesses to explore other communication options. Key Points: Google will no longer support Business Profile chat. Customers can still reach businesses via other contact methods....
