by James Nicholson | Mar 25, 2025 | Digital Marketing
LinkedIn has partnered with Calendly to offer Premium users a more seamless way to schedule meetings through their profiles. This integration introduces custom profile buttons, making it easier for users to set appointments without the usual back-and-forth that often...
by Nikka | Mar 25, 2025 | Google
Google has begun expanding access to its AI Mode feature by rolling it out to a second batch of users. This follows the initial launch, which gave early access to Google One AI Premium subscribers on March 5th. Now, more users based in the United States, particularly...
by Nikka | Mar 24, 2025 | Google
When Google rolled out its March 2025 core update last week, the company announced a series of changes aimed at improving how relevant and high-quality content is surfaced throughout the year. However, Google clarified that not all websites should expect to fully...
by Nikka | Mar 24, 2025 | Google
Google has set a December deadline to enhance search visibility for independent publishers following increased criticism from content creators. This decision comes as a response to ongoing concerns about diminishing organic visibility and unclear guidance on improving...
by Nikka | Mar 21, 2025 | Google
Google’s Martin Splitt recently shed light on why some indexed pages might not show up in search results. This issue often arises due to competition and relevance, as pages deemed less relevant or with lower user engagement may get outranked by others. Splitt...
by Nikka | Mar 21, 2025 | Google
Enhancing your search visibility now requires adopting a broader, total search strategy that connects with users across various platforms, including TikTok, Pinterest, and Reddit. With the evolving digital landscape, relying solely on Google for search visibility is...
by Nikka | Mar 20, 2025 | Google
Google is now facing formal charges from the European Union for allegedly breaching the Digital Markets Act (DMA). According to the European Commission, Google has been prioritising its own services in search results while also imposing unfair restrictions on app...
by Nikka | Mar 20, 2025 | Google
While homepages have traditionally been viewed as the most critical part of a website, their role in Google’s AI Overviews appears to be minimal. A recent analysis conducted by BrightEdge, an enterprise SEO platform, found that only 0.5% of citations in AI Overviews...
by Nikka | Mar 19, 2025 | Google
Google has announced an expansion of its AI Overviews to cover a wider range of health-related topics, providing users with more AI-generated summaries for their health queries. This update aims to improve accessibility to reliable health information across multiple...
by Nikka | Mar 19, 2025 | Google
Google Ads has begun rolling out a long-awaited feature for advertisers: channel control for Demand Gen campaigns. This update allows marketers to specify where their ads appear across Google’s ecosystem, offering more precision in campaign targeting. However, despite...
