by Nikka | Oct 28, 2024 | Google
Compression can be a valuable tool for search engines to identify low-quality pages. While this concept may not be commonly discussed, it is important for SEO professionals to understand its implications. The idea of using compressibility as a quality signal is not...
by Nikka | Oct 28, 2024 | Google
Google’s John Mueller recently shared advice on LinkedIn for helping Google select the correct canonical URL, an essential factor for SEO. When Google ranks the wrong URL, it can impact search visibility and user experience by highlighting a less relevant version of a...
by Nikka | Oct 25, 2024 | Google
Google recently released a detailed guide on using Google Trends specifically for search marketing, providing valuable insights for SEO practices. This new documentation, published by Google Search Central, is structured to introduce newcomers to Google Trends while...
by Nikka | Oct 25, 2024 | Google
A Google Search Advocate has provided guidance on how to diagnose crawling issues, emphasising the importance of examining shared infrastructure when multiple domains are impacted. Key Points: When Google halts crawling across several domains, shared infrastructure,...
by Nikka | Oct 25, 2024 | Digital Marketing
Standard PPC ad personalization falls short in today’s competitive landscape, often failing to capture customer interest and resulting in higher costs due to low engagement. Modern consumers expect more relevant, personalised content that speaks directly to their...
by Nikka | Oct 24, 2024 | Uncategorized
Establishing clear and measurable goals is essential for evaluating success in SEO. Goals become even more effective when they are aligned with a well-defined strategy that directs the tactics employed to achieve them. Without clear goals, it can be challenging to...
by Nikka | Oct 23, 2024 | Digital Marketing
I believe in maintaining a healthy work-life balance. When I manage to disconnect from work, I become a more effective SEO and a better person overall. This is why I think we should be cautious about labelling situations as “SEO emergencies.” An SEO...
by Nikka | Oct 23, 2024 | Digital Marketing
Google’s John Mueller has provided valuable insights for site owners on how to effectively manage outdated AMP subdomains. His recommendations aim to assist webmasters in making informed decisions regarding legacy AMP content, which may no longer serve its original...
by Nikka | Oct 22, 2024 | Uncategorized
Focusing solely on cost-per-link in digital PR is limiting both creativity and overall effectiveness. This approach can hinder the true potential of digital PR, which is one of the most powerful methods for earning backlinks and enhancing brand authority. Currently,...
by Nikka | Oct 22, 2024 | Google
Google has confirmed that it will discontinue the sitelinks search box feature starting in November, primarily due to a significant drop in its usage. The sitelinks search box, which allows users to search within a website directly from Google’s search results, has...
