by Nikka | Dec 17, 2024 | Digital Marketing
During my session at SMX Next, I delved into the topic of audience saturation, offering insights on how to avoid falling into this common trap. In that session, I covered several key points, which I’ll summarise here for you: Firstly, we looked at what audience...
by Nikka | Dec 16, 2024 | Google
WordPress co-founder Matt Mullenweg has publicly expressed his strong disapproval after a recent court ruling allowed WP Engine to regain control over their Advanced Custom Forms (ACF) plugin and re-establish login access to WordPress.org. Mullenweg’s reaction to the...
by Nikka | Dec 16, 2024 | Google
Google has officially rolled out the December 2024 core update, just weeks after the November 2024 update. This marks the end of a year filled with significant algorithm changes from the search giant. The December 2024 update began its rollout recently and is expected...
by Nikka | Dec 16, 2024 | Google
Google is introducing a new beta feature for Performance Max campaigns that allows advertisers to apply negative keyword exclusions at the campaign level. This update has been highly anticipated by advertisers who have long expressed the need for more control over...
by Nikka | Dec 16, 2024 | Google
Are you looking for your next big opportunity in the world of SEO or PPC? Many brands and agencies are actively seeking talented professionals to join their teams and fill exciting roles in search marketing. If you’re ready to take your career to the next level,...
by Nikka | Dec 13, 2024 | Google
On Wednesday afternoon, Meta’s suite of platforms, including Facebook, Instagram, Threads, and WhatsApp, faced a major outage that affected users across the globe. The issues began at approximately 12:40 p.m. ET, with widespread disruptions preventing many users from...
by Nikka | Dec 13, 2024 | Google
Microsoft has officially removed the cache link and cache operator support from Bing Search. This move follows several months of testing and mirrors a similar action taken by Google, which discontinued its cache link feature back in February 2024. The change has...
by Nikka | Dec 12, 2024 | Google
Google has recently confirmed that there are widespread search indexing delays, which are currently affecting a “small number” of websites. This issue has sparked concerns among site owners and webmasters, as it could potentially impact the visibility of...
by Nikka | Dec 12, 2024 | Google
Google has released an FAQ to clarify its policy on site reputation abuse, addressing concerns and providing much-needed guidance for publishers. The new information outlines the rules regarding third-party content and offers advice on how publishers can recover from...
by Nikka | Dec 10, 2024 | Google
Google has made a notable update to its Search Console Insights tool, with the announcement that it will no longer incorporate data from Google Analytics. Instead, the reporting tool will now focus exclusively on data drawn from Google Search Console and Google...
