by Nikka | Jul 29, 2025 | Google
Google’s Gary Illyes recently shared insights into how content is technically indexed, highlighting how certain errors can negatively affect a website’s crawl budget. Speaking at the Google Search Central Deep Dive event in Asia—summarised by Kenichi...
by Nikka | Jul 29, 2025 | Google
John Mueller, a prominent figure at Google, has drawn attention to an experiment that explored how effectively ecommerce websites can be navigated by AI agents. These AI agents are designed to browse and shop on behalf of real users, making it increasingly important...
by Nikka | Jul 28, 2025 | Google
Google has confirmed that soft 404 pages still use up your crawl budget, even if they return a 200 OK status code. This means that although the server is saying the page is fine, Google may still treat it as a non-existent or unhelpful page. These types of pages don’t...
by Nikka | Jul 28, 2025 | Google
Gary Illyes from Google recently admitted that the company is still working out how to balance user needs with those of the wider web ecosystem. During the Search Central Live Deep Dive 2025 event, Kenichi Suzuki questioned Illyes on how Google measures the quality...
by Nikka | Jul 22, 2025 | Google
John Mueller from Google recently responded to a query about llms.txt and whether it might be considered duplicate content. He explained that it’s unlikely for llms.txt to be treated as duplicate content, but he also mentioned that there could be valid reasons...
by Nikka | Jul 22, 2025 | Google
WP Engine has recently introduced its new AI Toolkit, making it easier than ever for WordPress site owners to add advanced artificial intelligence features to their websites. This new offering aims to simplify the integration of tools such as smart search and...
by Nikka | Jul 21, 2025 | Google
The question of whether AI in SEO is this year’s version of EEAT is stirring up lively discussion online. On Reddit, many users were quick to dismiss the idea of “SEO for AI,” but it’s not simply resistance to change. The reality is that strategies for AI Search are...
by Nikka | Jul 17, 2025 | Google
Google has introduced a new comparison mode to its Search Console’s 24-hour view. This feature allows users to review hourly performance trends and compare them with previous data. The update lets you analyse performance based on two specific reference points — either...
by Nikka | Jul 17, 2025 | Google
In its latest quarterly update, Cloudflare has revealed that a significant number of DDoS (Distributed Denial of Service) attacks are being initiated by business rivals. According to their 2025 Q2 DDoS Threat Report, 63% of the attacks identified by customers were...
by Nikka | Jul 16, 2025 | Google
Anthropic has unveiled what looks to be a strategic move towards offering AI tools tailored to specific sectors, with its latest product launch. The company announced a new Financial Analysis Solution that runs on its Claude 4 and Claude Code models. This marks...
