by Nikka | Mar 7, 2025 | Google
Google is currently testing a new channel reporting feature for Performance Max (PMax) campaigns, a move that could address one of the biggest concerns advertisers have had about this automated campaign type. Since its launch, PMax has been criticised for its...
by Nikka | Mar 7, 2025 | Google
A recent study has found a link between Google’s growing use of AI Overviews and a decline in clickthrough rates for informational searches. As AI-generated summaries become more prevalent in search results, fewer users are clicking through to external websites...
by Nikka | Mar 6, 2025 | Google
Google has introduced AI Mode within Google Search Labs, offering a more immersive AI-powered search experience. This new mode enhances Google Search with advanced reasoning, deeper analysis, and multimodal capabilities, providing users with more sophisticated...
by Nikka | Mar 6, 2025 | Google
Matt Mullenweg recently discussed the future of WordPress, highlighting three key reasons why the platform is poised for continued growth. He also shared insights into his approach to succession planning. In a podcast interview, Mullenweg outlined how WordPress is...
by Nikka | Mar 5, 2025 | Google
Google has introduced a new feature for Google Business Profiles, making it easier for businesses to collect customer reviews efficiently. With this update, businesses can now generate custom QR codes that, when scanned, take customers directly to the review page....
by Nikka | Mar 5, 2025 | Google
Google has introduced new AI-powered shopping tools designed to help customers discover real clothing items based on generated images. These innovations aim to enhance the online shopping experience by making it easier for users to find and purchase fashion pieces...
by Nikka | Mar 3, 2025 | Uncategorized
Since 1st March, many advertisers have reported issues with their Google Ads not being served. Despite campaigns being active, ads are not generating impressions or clicks, leaving businesses concerned about lost visibility and potential revenue. Several advertisers...
by Nikka | Mar 3, 2025 | Google
At WordCamp Asia 2025, Matt Mullenweg, the co-creator of WordPress, was asked whether he is adaptable to change. The question came during a live Q&A session, where attendees had the opportunity to challenge him on key topics related to the future of WordPress and...
by Nikka | Feb 27, 2025 | Google
Branded search is more than just your company name appearing on Google—it’s about capturing intent and ensuring your brand ranks prominently for relevant queries. When someone searches for your business, search engines like Google or AI-driven tools like ChatGPT...
by Nikka | Feb 27, 2025 | Uncategorized
Google recently updated its documentation on how the Google Ads auction operates, introducing a clarification that has caught the attention of the PPC community. The update now explicitly states that different auctions are run for each ad location, a detail that was...
