ChatGPT’s Search Surge: 1% Market Share by 2025

ChatGPT’s Search Surge: 1% Market Share by 2025

Could ChatGPT search reach a 1% share of the search market by next year? According to new internal data shared with Search Engine Land, this could very well be possible. The data comes from BrightEdge, an enterprise SEO platform, which has been tracking the growth of...
TikTok Challenges U.S. Ban in Supreme Court

TikTok Challenges U.S. Ban in Supreme Court

TikTok has taken its legal battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court. This move marks a significant escalation in the company’s ongoing fight to prevent the law from going into effect....
Microsoft Revamps Ad Tracking and Consent Features

Microsoft Revamps Ad Tracking and Consent Features

Microsoft has rolled out significant updates to its advertising platform, with a strong focus on household attribution tracking and regulatory compliance. These new tools aim to provide businesses with more accurate tracking of customer behaviour, while ensuring that...
Google Lens Faces Serving Issue

Google Lens Faces Serving Issue

Google has confirmed that it is currently facing a serving issue with the Google Lens search service. This problem is affecting all users, as the service is unable to display the expected results. Google has acknowledged the disruption and reassured users that they...
Top 3 YouTube Ad Formats to Engage Viewers in 2025

Top 3 YouTube Ad Formats to Engage Viewers in 2025

YouTube has grown to be an indispensable platform for brands looking to connect with their target audience. With its vast global reach and diverse content, it provides businesses with a unique opportunity to engage consumers in a highly interactive and impactful way....
Bing Image Creator Now Faster and Integrated into Search

Bing Image Creator Now Faster and Integrated into Search

Bing Image Creator has undergone significant updates, bringing a range of new features and improvements to enhance the user experience. Microsoft has introduced a faster, higher-quality image creation process using the latest DALL-E 3 model PR16. This new model allows...
Google Completes Rollout of December 2024 Core Update

Google Completes Rollout of December 2024 Core Update

The December 2024 core update, the fourth and likely final update of the year, has now been fully rolled out. The rollout began on December 12, 2024, and was completed around six days later, on December 18, 2024. As with previous core updates, this update aimed to...
Hosting Trends Agencies Must Watch in 2025

Hosting Trends Agencies Must Watch in 2025

As an agency, choosing the right hosting service for your clients is crucial. With technology rapidly evolving, it’s important to know what will be the best fit for your business in 2025. You may be wondering, “Which hosting service is best for agencies?” and...
What Enterprise Clients Want from SEO Agencies

What Enterprise Clients Want from SEO Agencies

A strong, enduring relationship with an enterprise client can be incredibly beneficial for a business. It builds authority, provides valuable insights into the workings of large organisations, and often has a positive financial impact. However, securing the client is...
Google’s New Guide to Faceted Navigation Explained

Google’s New Guide to Faceted Navigation Explained

Google has released a new help document on faceted navigation, a feature frequently used on e-commerce, article, and event websites. While faceted navigation is an excellent tool to improve user experience by helping visitors filter and find relevant content, Google...
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