Google Business Profile Adds QR Codes for Reviews

Google has introduced a new feature for Google Business Profiles, making it easier for businesses to collect customer reviews efficiently.

With this update, businesses can now generate custom QR codes that, when scanned, take customers directly to the review page. This eliminates the need for users to manually search for the business online, streamlining the process and increasing the likelihood of receiving feedback.

By placing these QR codes in-store, on receipts, or in email signatures, businesses can encourage more customers to leave reviews, helping them build a stronger online presence and attract more potential customers.

How to Access the Feature

To access the QR code generator for your Google Business Profile, follow these simple steps.

First, go to your Google Business Profile dashboard on a desktop. From there, locate and click on the “Ask for Reviews” option. This will guide you through the process of generating either a direct link or a QR code that customers can use to leave feedback.

Google provides multiple ways to share the review link or QR code. You can send it via Email, WhatsApp, or even post it on Facebook, making it easy to reach customers across different platforms.

What This Means For Businesses

This update provides businesses with more opportunities to collect customer reviews seamlessly. By using QR codes, businesses can make it easier for customers to leave feedback with minimal effort. These codes can be displayed in physical locations, printed on receipts, or included in post-purchase emails and messages.

Having a higher number of quality reviews can improve a business’s visibility in local search results. While reviews do not directly influence search rankings, they play a key role in how businesses appear in Google’s local pack, making them an important factor for attracting potential customers.

Earlier this week, I discussed a study related to local search, which highlights a growing trend among customers—they are increasingly willing to leave reviews.

Research conducted by BrightLocal, based on 15 years of data, shows that customers are becoming more aware of the importance of reviews. This awareness has led to a higher willingness to share their experiences and opinions.

The study states that while businesses may find it challenging to maintain a steady flow of new reviews, most consumers are happy to leave one. The key is to provide them with a strong reason—such as a memorable experience—and to ask for their feedback at the right moment.