by Nikka | Mar 16, 2026 | Google
Every few years, the SEO world falls for the same story: if you produce enough content, Google won’t be able to judge its quality. The promise is simple: publish at scale, and the numbers alone will carry you to the top of search results. Yet, this approach has never...
by Nikka | Mar 16, 2026 | Google
Would you let an AI agent spend £50,000 of your company’s budget without checking its work? Most business leaders would hesitate. Yet, in marketing, we’re often focused on the wrong questions. Debates rage over acronyms like AEO versus GEO, while some are caught up...
by Nikka | Mar 13, 2026 | Google
A serious security vulnerability has been discovered in the Formidable Forms WordPress plugin, allowing unauthenticated attackers to complete low-cost transactions and then reuse them to approve higher-value purchases without paying the full amount. The flaw affects...
by Nikka | Mar 13, 2026 | Google
Recent data from third-party tracking tools reveals that local publishers in the US have largely kept their home-state audiences but suffered significant losses in national reach following Google’s latest Discover core update. The changes highlight how the update may...
by Nikka | Mar 13, 2026 | Google
Google’s crawling system, widely known under the umbrella term “Googlebot,” is far more complex than many website owners and SEO specialists realise. In a recent podcast discussion, Google’s Gary Illyes and Martin Splitt provided an in-depth explanation of how...
by Nikka | Mar 10, 2026 | Google
Google Ads is introducing a new feature that uses artificial intelligence to automatically add voice narration to certain video advertisements. The update is designed to improve the viewing experience for Performance Max video ads by incorporating AI-generated...
by Nikka | Mar 10, 2026 | Google, Digital Marketing
WordPress contributors have launched AI Experiments 0.4.1, introducing new tools that bring artificial intelligence directly into the WordPress editing experience. The update includes built-in image generation and AI-assisted content review features that can be used...
by Nikka | Mar 9, 2026 | Google
A recent study published in the Harvard Business Review has explored a form of mental fatigue the authors term “brain fry,” linked to heavy use of AI tools. Among the findings, marketing professionals appear to be the most affected, reporting the highest incidence of...
by Nikka | Mar 9, 2026 | Google
Webmasters and SEO professionals have long relied on Google’s disavow tool to manage unwanted backlinks. Recently, John Mueller from Google brought attention to a little-known but powerful feature: the ability to disavow entire top-level domains (TLDs), such as .XYZ,...
by Nikka | Mar 4, 2026 | Digital Marketing, Google
Yoast SEO has introduced a new Schema Aggregation feature designed to consolidate all structured data on a website and improve the way AI systems interpret entities like authors, articles, products, and organisations. This update makes WordPress sites using Yoast more...
