by Nikka | Sep 5, 2025 | Google
Google has shed light on how simple login pages could harm a website’s search performance. According to the search giant, these pages can often be flagged as duplicate content, which may impact rankings if not handled correctly. The issue arises when a site has...
by Nikka | Sep 4, 2025 | Google
Court filings reveal that Google quietly increased advertising prices using internal tools referred to as “pricing knobs,” which allowed small rises that went largely unnoticed by advertisers. According to Judge Amit P. Mehta’s remedies opinion, these adjustments...
by Nikka | Sep 4, 2025 | Google
The ongoing Google antitrust case has revealed that links are not used in the ranking process for AI Overviews. A search marketer recently noticed why spammy websites were appearing in AI Overviews results. The Memorandum Opinion from the case included a section that...
by Nikka | Sep 3, 2025 | Google
Nine different content management and ecommerce platforms have been assessed based on their Interaction to Next Paint (INP) performance. Interaction to Next Paint: Ranking 9 Content Management Systems INP is a key Core Web Vitals metric as it reflects how fast a...
by Nikka | Sep 3, 2025 | Google
Google has avoided the prospect of being broken up, but a judge has ruled that it must bring an end to its exclusive search default agreements. The tech giant may also be required to share certain data with its competitors. The ruling means that while Google can...
by Nikka | Sep 2, 2025 | Google
AI-driven tools are increasingly becoming part of people’s daily search routines, with ChatGPT seeing a sharp rise in adoption while Google’s dominance shows signs of slipping. A new survey of U.S. users highlights how quickly search habits are shifting, with more...
by Nikka | Sep 2, 2025 | Google
Google has announced that its AI Mode is now better equipped to deal with complex STEM-related queries, offering clearer and more direct answers — just in time for the new school term. The company confirmed that this latest update builds on its earlier improvements,...
by Nikka | Sep 1, 2025 | Google
Understanding how to access and use Performance Max channel reporting in Google Ads can provide clearer insights into cross-channel performance and highlight fresh opportunities for optimisation. For quite some time, advertisers and marketers have been asking Google...
by Nikka | Sep 1, 2025 | Google
Google has recently updated its documentation for publishers, focusing on how JavaScript is used to manage paywalled content. This change is aimed at improving how the search engine understands and indexes articles that sit behind a paywall. For many years, publishers...
by Nikka | Aug 28, 2025 | Google
The WordPress Foundation has hit a stumbling block in its attempt to trademark the terms “Managed WordPress” and “Hosted WordPress”, after the United States Patent and Trademark Office (USPTO) rejected both applications. Despite the rejection, the organisation has not...
