by Nikka | Dec 3, 2025 | YouTube
YouTube has introduced its first-ever annual Recap feature, giving viewers a personalised look at the way they’ve used the platform over the past year. This new addition brings together a range of viewing insights in one place, similar to other popular year-end...
by Nikka | Dec 2, 2025 | Google
Google is experimenting with a new mobile search experience that allows users to transition from AI Overviews to AI Mode without leaving the search results page. This feature is designed to streamline search interactions, making it easier to follow up on queries using...
by Nikka | Dec 2, 2025 | Google
Google has confirmed that Search Console is currently experiencing delays in its Page indexing report, leaving many website owners wondering why their data has not been updated. The company has reassured users that the problem is limited to reporting and does not...
by Nikka | Dec 1, 2025 | Google
Google Ads has introduced a major update that now allows advertisers to create up to five customised views within the Overview tab. This marks a significant shift away from the previous rigid layout, giving marketers far more freedom in how they organise and interact...
by Nikka | Dec 1, 2025 | Google
Google has begun integrating its latest AI model, Gemini 3, to enhance responses in AI Mode for certain search queries. This development was expected following the announcement of Gemini 3 last week, and it is now live for a limited group of users within Google...
by Nikka | Dec 1, 2025 | Google
Google’s John Mueller has advised that websites overwhelmed with poor-quality AI content may be better off rethinking their direction altogether rather than trying to repair each page. In some cases, starting again could be quicker than attempting to restore a...
by Nikka | Nov 27, 2025 | Google
Google’s John Mueller has recently clarified that large video files running quietly in the background are unlikely to harm a site’s SEO, so long as the main content appears quickly for users. His comments were made in response to a concern about a video file of around...
by Nikka | Nov 25, 2025 | Google
OpenAI has introduced a new feature in ChatGPT called shopping research, designed to create personalised buyer’s guides by gathering product information from across the web. This tool is now accessible to all logged-in users on mobile and desktop, including Free, Go,...
by Nikka | Nov 25, 2025 | Uncategorized
Are Seasonality Adjustments Really Worth It During BFCM? Every year, as Q4 approaches, the advice lands in advertisers’ inboxes with predictable regularity: “Use seasonality adjustments to prepare for Black Friday and Cyber Monday.” On the surface, it seems sensible —...
by Nikka | Nov 25, 2025 | Google
Google’s John Mueller has raised doubts about the growing trend of creating special Markdown or JSON pages solely for large language models (LLMs). He suggests there is no clear reason to build pages that ordinary users never see, especially when LLMs are already...
