AI Data Lands in Search Console

AI Data Lands in Search Console

Google Search Console is beginning to reveal something that many SEO professionals may not have expected: fragments of conversations people have with AI can appear as search queries in their performance data. Queries such as “yes”, “yes go on” and “what about Gemini”...
AI Assistants Choose Local Businesses

AI Assistants Choose Local Businesses

AI assistants are changing how people search for local businesses. Instead of simply giving users a list of options and leaving them to compare businesses themselves, tools such as Google’s AI features can now assess different options and present a much shorter list...
Google: Entity Order Shapes AI

Google: Entity Order Shapes AI

New Google research suggests that large language models can struggle to recall facts when a question presents the subject and object entities in the reverse order from how they were originally learned. The findings could have implications for how information is...
ChatGPT Index & Google SEO Updates

ChatGPT Index & Google SEO Updates

The SEO landscape continues to change as search engines, AI platforms and data providers adjust how websites are crawled, indexed and measured. Several recent developments could affect how businesses manage their websites and interpret search data. Cloudflare to...
ChatGPT Search Includes Small Sites

ChatGPT Search Includes Small Sites

New research suggests that websites do not need a content agreement with OpenAI to appear in the index used by ChatGPT Search. French SEO consultancy Resoneo analysed 1,249 ChatGPT responses captured during July and found that hundreds of websites without licensing...
The SEO Metric Most Missed in the AI Era

The SEO Metric Most Missed in the AI Era

For years, SEO success has largely been measured through rankings, clicks, impressions, click-through rates and website traffic. These metrics remain useful, but the rise of AI-powered search is changing how people discover information and make decisions. With AI...
WPForms Lite Backdoor Claims Investigated

WPForms Lite Backdoor Claims Investigated

A recent dispute surrounding the WPForms Lite WordPress plugin has raised questions about how its setup process handles administrator access and third-party connections. The controversy began after Sybre Waaijer, developer of The SEO Framework plugin, alleged that a...
WordPress 7.1 Update May Break Plugins

WordPress 7.1 Update May Break Plugins

WordPress 7.1 is due to be released on 19 August and will introduce an accessibility improvement to the WordPress admin area. However, the update also changes some of the HTML structure used in post listing tables, which could cause problems for a small number of...
Jeff Dean Explains Context Engineering

Jeff Dean Explains Context Engineering

Google’s former Chief Scientist Jeff Dean says choosing the latest or most powerful AI model is becoming less important as developers focus more on how models are used within wider AI systems. In a recent interview with Y Combinator’s Diana Hu, Dean discussed the...
Google Analytics Adds Campaign Benchmarks

Google Analytics Adds Campaign Benchmarks

Google is introducing a new benchmarking feature to Google Analytics that will allow businesses to compare their campaign performance with anonymised data from similar companies. The feature is being added through Ask Advisor, Google’s AI-powered assistant for...
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