by Nikka | Apr 4, 2025 | Google
Recent studies show that most consumers can easily identify AI-generated content. This raises important questions about how businesses should use AI in their content strategies. Understanding which formats consumers are more likely to reject can help brands adapt and...
by Nikka | Apr 4, 2025 | Google
A successful content strategy goes beyond just ranking well in search engines—it ensures that the right audience finds the right message at the right time. In a digital world where search intent shapes visibility, understanding how to craft content that resonates with...
by James Nicholson | Apr 3, 2025 | Google
Google DeepMind has outlined its vision for artificial general intelligence (AGI), projecting that AI tools could surpass human capabilities by 2030. This roadmap sheds light on how artificial intelligence is expected to evolve in the coming years, with major...
by James Nicholson | Apr 3, 2025 | Google
Do Exact Match Domains Still Work In 2025? Search engines today prioritise authority, branding, and user experience over simply matching keywords in a domain name. Understanding how this shift affects exact match domains (EMDs) is crucial for website owners looking to...
by James Nicholson | Apr 1, 2025 | Google
Google’s AI Overviews (AIO) are significantly altering how search traffic is distributed, putting greater emphasis on deep, well-structured content. As a result, technical SEOs and content managers must ensure that their websites maintain up-to-date, high-quality...
by James Nicholson | Apr 1, 2025 | Google
Microsoft will begin enforcing explicit user consent signals for advertisers starting 5th May, ensuring compliance with global privacy regulations. This move was first communicated to advertisers a few weeks ago, giving them time to prepare for the upcoming changes....
by James Nicholson | Mar 28, 2025 | Google
A new proposal aims to address the crawling and indexing needs of large language models (LLMs), and it’s catching the attention of the digital world. Created by Australian technologist Jeremy Howard, the proposed llms.txt functions similarly to existing...
by James Nicholson | Mar 28, 2025 | Google
Google’s John Mueller addressed concerns about the impact of AI on search during his talk at Search Central Live NYC. He made it clear that AI is not set to replace search anytime soon but acknowledged that it is reshaping the digital landscape in various ways....
by James Nicholson | Mar 26, 2025 | Google
Agencies are navigating a fast-changing marketing landscape driven by artificial intelligence, shifting platforms, and evolving consumer expectations. While the rapid pace can be overwhelming, it also brings plenty of opportunities for those who adapt. When marketing...
by James Nicholson | Mar 26, 2025 | Google
This update marks a shift in the use of AI-generated images, moving them from being primarily decorative to more functional applications in business and communication. While websites can utilise AI-generated visuals, it’s essential to keep key considerations in mind....
