Advertisers React to Google Keeping Cookies in Chrome

Advertisers React to Google Keeping Cookies in Chrome

The recent announcement that Google will not proceed with plans to eliminate third-party cookies in Chrome has sparked mixed reactions among advertisers. This decision follows years of debate between Google and regulatory authorities over privacy concerns and the...
Google to Test AI in Search and Shopping Ads

Google to Test AI in Search and Shopping Ads

Google has once again highlighted the positive trends associated with AI Overviews and has outlined plans to expand its use. However, the company has avoided sharing specific performance metrics or detailed figures related to this technology. During the Google...
Could AI Eventually Make SEO Obsolete?

Could AI Eventually Make SEO Obsolete?

As long as people continue to search for information online, search optimization will remain a vital aspect of digital marketing. This raises an important question about the future role of SEO professionals. The straightforward answer to whether AI will completely...
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