Semrush, a prominent SaaS platform specialising in online visibility management and content marketing, has made headlines with its recent acquisition of Search Engine Land and its parent company, Third Door Media. This strategic move marks a significant expansion for Semrush, allowing it to broaden its portfolio and strengthen its position in the digital marketing industry.

In addition to Search Engine Land, the acquisition encompasses all of Third Door Media’s well-known brands. This includes SMX – Search Marketing Expo, which is renowned for providing in-depth insights and training in search marketing, as well as MarTech.org and the MarTech Conference, which focus on the intersection of marketing and technology. Additionally, the acquisition brings Digital Marketing Depot into the Semrush fold, a resource hub for marketers seeking valuable tools and insights.

Semrush’s acquisition is expected to enhance its service offerings, providing users with a more comprehensive range of resources and expertise in the ever-evolving landscape of digital marketing. By integrating these established brands, Semrush aims to deliver greater value to its customers while staying ahead of industry trends and developments.

Overall, this acquisition signifies Semrush’s commitment to expanding its influence in the digital marketing space and providing marketers with the tools they need to succeed in an increasingly competitive environment.

 

What does this mean for you? Search Engine Land remains committed to its mission of keeping you informed and educated about the latest developments in search marketing. Our dedication to providing you with up-to-date information will not change.

We will continue to cover breaking news, share valuable insights, analyse the latest trends, and produce helpful content designed to assist you in navigating the ever-evolving landscape of digital marketing. 

Search marketing has been a community-oriented field since its inception. For nearly 20 years, both Search Engine Land and Semrush have played crucial roles in supporting this profession with essential tools, insightful content, and resources. By combining the strengths of these two organisations, we enhance our ability to serve the community more effectively.

The alignment of our missions highlights our shared goal of helping marketers perform their jobs better. Search Engine Land has consistently provided actionable news and advice that empowers marketers. In parallel, Semrush offers a suite of tools and educational resources that enable you to implement that advice seamlessly. 

Together, we will strive to deliver even greater value to the search marketing community, ensuring that you have access to the latest strategies, insights, and resources to succeed in your marketing efforts. We look forward to this new chapter and are excited about the opportunities that lie ahead for all of us in the ever-changing world of search marketing.

 

What will happen to Search Engine Land and SMX? We will continue our mission of providing independent news coverage, analysis, and insights from expert columnists in the field.

I will remain in my role as Editorial Director for Search Engine Land, ensuring the continuity of our editorial standards and content quality. Anu Adegbola will continue her work as our Paid Media Editor, focusing on important developments in paid advertising. Barry Schwartz, who has been reporting for Search Engine Land since its inception in 2006, will keep delivering the latest news in the search industry.

The upcoming SMX Next event is scheduled for November 13-14. We encourage everyone to register for free to participate; the agenda is available for review.

Regarding the future of SMX—Advanced, Next, and our Master Classes—we have exciting updates on the way that we look forward to sharing soon.

 

Here’s the press release announcing the deal from Semrush.

Search Engine Land to Expand Educational Offerings After Being Acquired by Semrush

Digital Marketing Publisher Third Door Media Acquired by Semrush; Brands Include Search Engine Land, MarTech, SMX, and Digital Marketing Depot

On October 16, 2024, Semrush (NYSE: SEMR), a leading platform for online visibility management, announced its acquisition of Third Door Media, a well-known company in marketing education and publishing that focuses on search and marketing technology. This acquisition is set to enhance the resources, content, and industry insights available to marketers while allowing Third Door Media’s brands—Search Engine Land, MarTech, Search Marketing Expo (SMX), and Digital Marketing Depot—to continue operating independently.

Established in 2006, Third Door Media is one of the oldest and largest providers of information on search engine and digital marketing trends. This acquisition is a notable development in the industry, uniting two key players in digital marketing and SEO. As a result, marketers will gain improved access to valuable resources and insights that can help refine their strategies and improve business outcomes. The integration of Third Door Media’s assets into Semrush’s offerings is anticipated to bring significant value and innovation to marketers and brands alike.

“The inclusion of Third Door Media’s platforms into Semrush’s portfolio not only enhances our content and educational services for customers but also significantly broadens the reach of our high-quality programming,” stated Andrew Warden, Chief Marketing Officer at Semrush. “This acquisition reflects our commitment to equip both current and future digital marketers with the necessary skills to thrive in a competitive landscape.”

This move will provide Semrush’s expanding customer base with access to industry-leading marketing tools, education, and expert training from seasoned practitioners. 

Marketers have turned to Third Door Media as a primary source for advanced and timely information on technical marketing strategies, tactics, and news. By integrating with Semrush, Third Door Media can further enhance its ability to innovate and expand its reach, ensuring it continues to deliver crucial insights and education to marketers around the globe.

“Like Third Door Media, Semrush is dedicated to empowering high-performing marketers and businesses. Their commitment to helping others succeed makes this acquisition a perfect fit,” said Chris Elwell, founder of Third Door Media. “This marks an exciting new chapter for us, and by joining forces, we aim to enhance our digital marketing education and content offerings.”

 

About Semrush

Semrush is a prominent online visibility management SaaS platform that assists businesses worldwide in optimising their online presence. It provides a comprehensive suite of tools for search engine optimisation (SEO), advertising, content marketing, social media management, and competitive research campaigns. By leveraging these tools, companies can achieve measurable results from their online marketing efforts.

Semrush offers valuable insights and solutions that enable businesses to effectively build, manage, and measure their marketing campaigns across various channels. This includes features such as keyword research, site audits, backlink analysis, and traffic analytics, all designed to enhance a company’s digital marketing strategies.

Headquartered in Boston, Semrush has expanded its global reach with offices in several key locations, including Trevose, Austin, Dallas, and Florida in the United States, as well as international offices in Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan. This extensive network allows Semrush to cater to a diverse range of clients, providing localised support while maintaining a strong international presence. Through its commitment to innovation and customer success, Semrush continues to be a leader in the digital marketing industry, helping businesses navigate the complexities of online visibility and drive growth.

 

About Third Door Media

Third Door Media supports digital marketing professionals by offering reliable content and educational services. The company publishes MarTech and Search Engine Land, both of which are key trade publications for marketers. Additionally, Third Door Media organises the MarTech Conference and the Search Marketing Expo (SMX) conference series.

Beyond publishing, the company provides marketing solutions to businesses that offer software and services to the marketing community. These services include lead generation, content creation, and content amplification. The terms “MarTech” and “SMX” are registered trademarks of Third Door Media, Inc.

 

Forward-looking Statements

This press release includes forward-looking statements as defined by federal securities laws. These statements involve significant risks and uncertainties and typically pertain to future events or our anticipated financial and operational performance. You can identify these statements by words like “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “targets,” “projects,” “believes,” “estimates,” and similar terms. They reflect our expectations, strategies, and intentions. Specific forward-looking statements may include plans for content enrichment, access to advanced tools, the operation of Third Door Media as a standalone brand, and the value provided to brands and marketers.

These statements are also subject to additional risks and uncertainties, which are detailed in our filings with the Securities and Exchange Commission (SEC). This includes sections on “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” found in our latest annual report on Form 10-K and other quarterly reports. While we consider our expectations and strategies reasonable, we cannot guarantee that they will be realised. The forward-looking statements in this release are based on information available as of today, and we do not commit to updating these statements unless required by law. They should not be viewed as our opinions beyond this press release’s date.

For more information on these and other factors that could impact our results, please refer to our SEC filings. These documents can be accessed on our Investor Relations page at investors.semrush.com or on the SEC’s website at www.sec.gov.

 

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