AI Visibility to Local Leads

AI Visibility to Local Leads

AI-powered search is beginning to influence how customers discover local businesses, but measuring exactly how many leads come from these platforms remains difficult. CallRail says AI citation clicks now account for around 1% to 2% of calls generated for its...
AI Reporting Gaps

AI Reporting Gaps

Google has acknowledged that its Search Console reporting does not provide a perfect picture of how websites appear in AI-powered search. Google Search representative John Mueller recently responded to criticism of the way Search Console reports performance in AI...
AI Visibility to Local Leads

Are Brands Tracking the Right AI Metrics?

AI visibility tools are giving marketers new ways to monitor how often their brands appear in ChatGPT, Google AI Overviews, AI Mode and other AI-powered search platforms. However, a visibility score on its own does not necessarily explain whether a brand’s...
Google Rolls Out New EEA Search Design

Google Rolls Out New EEA Search Design

Google has introduced a new Search results layout for certain commercial searches across the European Economic Area (EEA), as part of its response to the EU’s Digital Markets Act (DMA). The changes give comparison websites and direct businesses separate areas...
UK Publisher Loses 98% of News Visibility

UK Publisher Loses 98% of News Visibility

A UK news publisher reportedly saw its visibility for trending Google News searches plunge by 98% after moving its website from a .co.uk domain to .com. The figures, provided by NewzDash, show that the publisher’s visibility fell from around 1–2% to just 0.02%...
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