by Nikka | Apr 8, 2026 | Google, Digital Marketing
A discussion within the search marketing community has recently drawn attention to how the term “guru” is being used in SEO circles. The conversation began when an Indian search professional shared her concerns about the way the word is often applied, particularly...
by Nikka | Apr 8, 2026 | Google
A recent discussion from Google has sparked fresh debate around a topic that often worries website owners and SEO professionals alike—website size. As modern websites continue to grow, many assume that larger pages automatically mean poorer performance. However,...
by Nikka | Apr 6, 2026 | Google
Recent data indicates that ChatGPT Search is citing fewer websites per response, a shift that coincides with the rollout of GPT-5.3 Instant as the default model. While the AI continues to explore each site in depth, it now draws on a smaller number of sources overall....
by Nikka | Apr 6, 2026 | Google, Digital Marketing
Matt Mullenweg has publicly criticised Cloudflare following its introduction of a new platform called EmDash, which the company described as a “spiritual successor” to WordPress. His response quickly gained attention, particularly due to a sharp remark referencing a...
by Nikka | Apr 6, 2026 | Google, Digital Marketing
Major technology companies such as Google, OpenAI, and Shopify are increasingly promoting what they see as the next step in artificial intelligence: agentic AI shopping. The idea is simple but ambitious. Instead of browsing and buying products yourself, you instruct...
