Google Tests Social Insights in Search Console

Google Tests Social Insights in Search Console

Google Search Console is trialling a new feature that allows website owners to view how their linked social media channels are performing in Google Search. This development aims to give a more unified view of digital performance. Previously, website owners had to...
Google 2025 Year in Review: PPC Trends Ahead

Google 2025 Year in Review: PPC Trends Ahead

As the year draws to a close, Google has published its 2025 Year in Review, highlighting product launches, platform upgrades, and new features largely powered by AI. These changes impacted Search, YouTube, Performance Max, Merchant Center, Demand Gen, and more,...
Google Refutes 2026 Gemini Ads Claims

Google Refutes 2026 Gemini Ads Claims

Google has publicly denied a recent report claiming that advertisements will be added to its Gemini AI app in 2026. The tech giant insists that there are currently no plans to introduce ads within the chatbot. The story, published by Adweek, suggested that Google had...
YouTube Shorts Favors New Content

YouTube Shorts Favors New Content

Analysts working with some of YouTube’s largest channels have observed a notable drop in views for Shorts that are older than roughly 30 days. While YouTube has not officially confirmed any changes to its algorithm, data from multiple creators suggests a shift in how...
Google CEO: Information Ecosystem Outpaces AI

Google CEO: Information Ecosystem Outpaces AI

Google CEO Sundar Pichai recently clarified how he sees AI fitting into everyday life, using a simple yet revealing question in a BBC interview. He stressed that AI is not a standalone source of information and works best in combination with search tools. Pichai...
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