by Nikka | Mar 11, 2025 | Google
A new court filing aims to break up Google’s Chrome browser and address its alleged monopolistic practices. The plaintiffs in an ongoing antitrust lawsuit against Google have submitted a revised proposed final judgment for the judge to consider. This follows an...
by Nikka | Mar 10, 2025 | Google
Google’s Advice on Handling 404 Pages Google has issued a warning against redirecting all 404 error pages to the homepage, stating that this practice can cause confusion for both users and search crawlers. When a page no longer exists, redirecting it incorrectly can...
by Nikka | Mar 10, 2025 | Google
TikTok is on track to generate $32.4 billion in global advertising revenue this year, marking a 24.5% year-over-year increase. However, despite this impressive growth, the platform faces uncertainty in its largest market, the United States, where a potential ban...
by Nikka | Mar 7, 2025 | Google
Google is currently testing a new channel reporting feature for Performance Max (PMax) campaigns, a move that could address one of the biggest concerns advertisers have had about this automated campaign type. Since its launch, PMax has been criticised for its...
by Nikka | Mar 7, 2025 | Google
A recent study has found a link between Google’s growing use of AI Overviews and a decline in clickthrough rates for informational searches. As AI-generated summaries become more prevalent in search results, fewer users are clicking through to external websites...
